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LeadConduit : Pixel Tracker

Sometimes you'll need to fire a web beacon (also commonly known as a tracking pixel) for a third-party service (e.g. Google Analytics, HasOffers). You can use LeadConduit's built-in Pixel Tracker integration to call the service.

In the Steps section of the Flow editor, choose Add Delivery and select Pixel Tracker from the options.

 

Once the Pixel Tracker is added to your flow you need to add the URL of the web beacon you want to call with the appropriate parameters.

 

Let's say you want to call Google Analytics Tracking Pixel and use the LeadConduit Lead ID as the unique identifier.

Here's the base URL we'll use as a reference point:

http://www.google-analytics.com/collect?v=1&tid=UA-XXXXXXX-YY&cid=LEAD-ID-GOES-HERE&t=event&more=parameters&go=here

You click on Edit Field Mappings button for the Pixel Tracker step, then copy + paste your URL into the URL field.

Next, you'll highlight the textLEAD-ID-GOES-HERE and begin typing Lead ID

Select Lead ID from the menu to add that variable to your URL.

Now the LeadConduit Lead ID will be passed to Google Analytics.

Then click Ok and Save your flow. You're good to go!

 

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