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Change in Good Lead Counts

There are several things that can change a lead's status from good to bad.

1. If a lead has not completed the delivery chain it is marked "good", "pending". Later, when that lead has completed the delivery chain and has been determined to be bad, its status will change accordingly.

Some reasons why a lead can be considered "pending" include:

a. There is a configured delivery destination delay in effect. See How to Delay Delivery to a Destination.

b. The lead has gone asynchronous while waiting for an opportunity to retry due to a delivery destination outcome triggering a configured retry. See Multi-destination Behavior.

2. The lead had been marked as "good", "accepted" but is later marked as "returned" via the UI or the API. See How Do I Return Leads?

It's important to keep in mind that LeadConduit Classic assumes that all leads are "good" until proven "bad". Those are the only two core statuses. "Pending" and "accepted" are subclassifications of "good". "Returned", "invalid" and "rejected" are subclassifications of "bad". That's why the stats views show only "good" and "bad" columns.

"Pending" and "Accepted" are subclassifications of "good".

"Returned", "invalid" and "rejected" are subclassifications of "bad".

That's why the stats views show only "good" and "bad" columns.

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