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BriteVerify: Email Validation

ActiveProspect partners with BriteVerify to offer their Email Verification API directly through LeadConduit.

 

Email Verification API

BriteVerify improves the quality of lead generation programs by rejecting invalid email addresses before they cause problems. Keep garbage out and improve your lead’s value.

 

What constitutes a Success? What constitutes a Failure

The HTTP response from BriteVerify is equal to 200 AND the status field is equal to valid OR unknown OR Accept All

The HTTP response from BriteVerify is equal to 200 AND the status field is equal to invalid

 

Making a Decision

A filter or filters must be added after the step in order to make any decision based on the data returned.

While BriteVerify returns a basic Good / Bad determination, there is also additional data returned you can base your decision on.

Disposable and role-based emails return a valid status. This integration will return a success response for disposable domains. Therefore, an additional filter is necessary to filter on disposable or role-based addresses.

Here are a few recommended filters:

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NOTE Emails with a Yahoo domain are problematic. They treat just about anything as valid. This is an issue with Yahoo, not BriteVerify.

 

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