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BriteVerify: Email Validation

ActiveProspect partners with BriteVerify to offer their Email Verification API directly through LeadConduit.

What It Does

The BriteVerify Email Validation enhancement can be plugged directly into your lead flow to block bad, non-contactable email addresses, plus other kinds of addresses based on your use case, improving the quality of lead generation programs by rejecting invalid email addresses before they cause problems.

 

Using Email Validation

Open your flow edit to the Steps tab, click Add Enhancement and select BriteVerify Email Validation. You'll also likely want to add a Filter, which we'll cover in a moment:

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Understanding the Response

What constitutes a Success? What constitutes a Failure

The BriteVerify status field is equal to valid OR unknown OR Accept All

The BriteVerify status field is equal to invalid

 

Making a Decision

A filter or filters must be added after the step in order to make any decision based on the data returned.

While BriteVerify returns a basic Good / Bad determination, there is also additional data returned you can base your decision on.

Disposable and role-based emails return a valid status. This integration will return a success response for disposable domains. Therefore, an additional filter is necessary to filter on disposable or role-based addresses.

Here are a few recommended filters:

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NOTE Emails with a Yahoo domain are problematic. They treat just about anything as valid. This is an issue with Yahoo, not BriteVerify.

Appended Data

The enhancement returns the following information:

Field Detail Example
Outcome The status of the recipient event success
Reason When the outcome is other than Success, a reason for the Outcome is provided. email account invalid
Address The email passed to the enhancement hulk.smash@activeprospect.com
Status Is the Email good, bad, or unknown? valid, invalid, unknown, accept-all
Disposable Is the email a temporary or "disposable" email address false
Domain The domain parsed from the email activeprospect.com
Account The inbox or account parsed from the email hulk.smash
Role Address The email is a role address such as sales or admin.  support
Duration the time it took to process your request 0.047

 

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