Every system has its own set of standards for how data is submitted, processed, and returned. Some systems, like LeadConduit, are flexible and can adapt to the formats and standards of other systems, making it easier to connect a wide variety of services to LeadConduit.
These LeadConduit connections are referred to as Integrations.
There are four types of LeadConduit Integrations.
Inbound (Source) Integrations
Inbound integrations translate the standard format of a Lead Vendor or other data source into LeadConduit standard fields.
Your account is charged your standard transaction rate for the use of any Inbound Integration.
Standard integrations are typically built for third-party services, but you are required to have your own account credentials for the service. For example, the MailChimp integration requires you to have your own MailChimp account.
Your account is charged your standard transaction rate for the use of any Standard Integration.
You can review documentation for the more popular Standard Integrations.
Enhancements are Integrations built for third-party enhancement services, such as Email and Phone validation, Caller ID, and Credit services. Enhancements can be either Marketplace or Bring Your Own Credentials types.
With Marketplace Enhancements you don't need to set up your own third-party account to use these services. ActiveProspect contracts directly with these companies. Your account is charged a custom rate which varies (based on the service) for the use of any Marketplace Integration. Pricing for each Marketplace Integration is shown when you select that service from the list of Enhancements.
With Bring Your Own Credentials enhancements we've created a simplified integration with the service, but unlike Marketplace enhancements you must have your own account with the third party, and enter your third-party credentials into the integration. LeadConduit's standard transacitional pricing applies to Bring Your Own Credentials enhancements. The third party bills you separately for the service consumed.
You can review documentation for the more popular Enhancement Integrations.
Outbound (Delivery) Integrations
Outbound Integrations are build to deliver lead data to a variety of Lead Management and Marketing Automation platforms, as well as Email delivery and Batch File services.
Your account is charged your standard transaction rate for the use of any Outbound Integration.