ActiveProspect partners with Marketo to offer sections of the Marketo REST API directly through LeadConduit.
You can use the LeadConduit Marketo Integration to do any of the following:
- Create Lead
- Update Lead
- Create or Update Lead
- Get Lead
- Add to List
- Remove from List
- Get List
- Member of List
- Search List
What you'll need to get started:
- A Marketo account
- Marketo Base URL
- Marketo Identity URL
- Marketo Client ID
- Marketo Client Secret
The links below will help you find the required information.
Finding What You Need
Review Marketo's Documentation for determining your Base URL & Identity URL.
Review Marketo's Documentation for finding your Client ID & Secret.
Configuring Marketo in LeadConduit
From your selected Flow, choose Edit, scroll to the bottom of the Steps tab, select the Add Delivery option, and search for/scroll to Marketo and select.
Next, you'll need to select one of the following Marketo actions:
- Create Lead
- Update Lead
- Create or Update Lead (Most Commonly Used)
- Get Lead
- Add to List
- Remove from List
- Get List
- Member of List
- Search List
Next, you'll need to provide the required information you found previously so LeadConduit can communicate with Marketo.
Click Ok and Save the flow.
At a minimum, this is all that is required to connect to Marketo in LeadConduit. Congrats!
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When using Create/Update Lead, following lead fields will automatically be sent to the Marketo API and you don't need to manually map them in the field mapping section.
- First Name
- Last Name
- Phone 1
- Address 1
- Address 2
- City
- State
- Postal Code
- Country
- Title
- Company Name
- Company Number Employees
- Website
- Industry
- DOB
- Gender
- Linkedin Profile Url
Additional fields can be mapped using the Marketo Custom option from the Right-Hand-Value selector.
Interpreting the Results
What does a success response represent?
A success response means that the lead was successfully added/update.
What does a failure response represent?
Failure response means that the lead was not successfully added/updated. You can check the reason logged in LeadConduit to determine the exact reason.
What fields does the integration return?
- Outcome - Integration outcome (success, failure, or error)
- Reason - If outcome is error, the error reason
- Lead ID - The ID of the Marketo lead that was created
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