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Marketo: Marketing Automation

ActiveProspect partners with Marketo to offer sections of the Marketo API directly through LeadConduit.

You can use the LeadConduit Marketo Integration to do any of the following:

  • Create Lead
  • Update Lead
  • Create or Update Lead
  • Get Lead
  • Add to List
  • Remove from List
  • Get List
  • Member of List
  • Search List

What you'll need to get started:

  • A Marketo account
  • Marketo Base URL
  • Marketo Identity URL
  • Marketo Client ID
  • Marketo Client Secret

The links below will help you find the required information.

Finding What You Need

Review Marketo's Documentation for determining your Base URL & Identity URL.

Review Marketo's Documentation for finding your Client ID & Secret.

 

Configuring Marketo in LeadConduit

From your selected Flow, choose Edit, scroll to the bottom of the Steps tab, select the Add Delivery option, and search for/scroll to Marketo and select.

Next, you'll need to select one of the following Marketo actions:

  • Create Lead
  • Update Lead
  • Create or Update Lead (Most Commonly Used)
  • Get Lead
  • Add to List
  • Remove from List
  • Get List
  • Member of List
  • Search List

Next, you'll need to provide the required information you found previously so LeadConduit can communicate with Marketo.

Click Ok and Save the flow.

At a minimum, this is all that is required to connect to Marketo in LeadConduit. Congrats!

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When using Create/Update Lead, following lead fields will automatically be sent to the Marketo API and you don't need to manually map them in the field mapping section.

  • Email
  • First Name
  • Last Name
  • Phone 1
  • Address 1
  • Address 2
  • City
  • State
  • Postal Code
  • Country
  • Title
  • Company Name
  • Company Number Employees
  • Website
  • Industry
  • DOB
  • Gender
  • Linkedin Profile Url

Additional fields can be mapped using the Marketo Custom option from the Right-Hand-Value selector.

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Interpreting the Results

What does a success response represent?

A success response means that the lead was successfully added/update.

What does a failure response represent?

Failure response means that the lead was not successfully added/updated. You can check the reason logged in LeadConduit to determine the exact reason.

What fields does the integration return?

  • Outcome - Integration outcome (success, failure, or error)
  • Reason - If outcome is error, the error reason
  • Lead ID - The ID of the Marketo lead that was created

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