Auto-lead Data Format (ADF) is an open XML-based standard specifically for communicating consumer purchase requests to automotive dealerships. Thirteen leading automotive-related Internet companies developed the ADF standard and many vendors of Customer Retention Management systems serving the automotive industry support ADF.
Leads are delivered via EMAIL with XML as the body of the email.
You can use the LeadConduit ADF integration to send an automotive lead to any CRM supporting the ADF format.
What you'll need to get started:
- Subscription to any CRM supporting the ADF format
-
The delivery Email Address
Configuring Campaign Monitor in LeadConduit
From your selected Flow, choose Edit, scroll to the bottom of the Steps tab, select the Add Delivery option, and search for/scroll to ADF and select.
Next, you'll need to provide some information so LeadConduit can communicate with your ADF compatible CRM.
Integration Mapped Fields
- TO Email - Required Email Address to deliver to your ADF compatible CRM
- CC Email - Optional CC'd email address
- BCC Email - Optional BVV'd email address
- Subject - Defaults to "New Lead from LeadConduit Flow: <FLOW NAME HERE>"
- From Name - Defaults to "LeadConduit"
- Dealer Name
- Dealer Contact Email
Click Ok and Save the flow.
At a minimum, this is all that is required to add a lead to your ADF compatible CRM.
All the fields listed below that you collect with the lead will automatically be sent in the ADF format and you don't need to manually map them in the field mapping section.
Congrats!
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The LeadConduit ADF delivery option supports the following fields.
| Name | Required | Description | Examples |
|---|---|---|---|
| First Name | Y | ||
| Last Name | Y | ||
| Phone 1 | Y | ||
| Vehicle Make | Y | The Make of the Vehicle | Tesla BMW Ferrari Bugatti |
| Vehicle Model | Y | The Model of the Vehicle | Trans Am Firebird Chevelle |
| Vehicle Year | Y | The Year of the Vehicle | 1999 2005 2017 |
| Dealer Contact Name | Y | Information about the vendor (usually the dealer) that the customer has requested service from | Wally's Internet Outlet |
| Address of the lead | whatever@wherever.com | ||
| Address 1 | Mailing address of the lead | 1701 Enterprise Ln | |
| City | City of the lead's mailing address | Riverside | |
| State | State of the lead's mailing address | IA | |
| Postal Code | Postal Code of the lead's mailing address | 52327 | |
| Country | Country of the lead's mailing address | US | |
| Comments | Comments from the lead | Sometimes a feeling is all we humans have to go on. | |
| Timeframe in Days | Timeframe in days |
30 |
|
| Vehicle Body Style | Generic body style. | Coupe Sedan SUV |
|
| Vehicle Comments | Comments about the Vehicle | ||
| Vehicle Condition | Condition of the vehicle | Excellent Good Fair Poor |
|
| Vehicle Doors | Number of Doors on the Vehicle | 2 4 5 |
|
| Vehicle Odometer | The distance traveled by the vehicle, typically in miles. | 47 100,000 186,000 |
|
| Vehicle Price | The price associated with the request, typically in US Dollars. | 5000 15000 35000 |
|
| Vehicle Trim | Vehicle trim refers to the items that can be added to the exterior, and interior, of an automobile to increase its appeal. | LE XLE Limited |
|
| Vehicle Identification Number | A Vehicle Identification Number (VIN) is a unique code, including a serial number, used by the automotive industry to identify individual motor vehicles, towed vehicles, motorcycles, scooters and mopeds, as defined in ISO 3833. | WMWMF73587TV31808 | |
| ID | LeadConduit Lead ID. Automatically appended | ||
| Submission Timestamp | Y | Date and time that the lead was created, in ISO 8601 format. Automatically appended | |
| Dealer Contact Email | Email address of the dealership's contact | 512.555.1234 | |
| Dealer Name | Name of the Contact at the dealdership | Montgomery Scott | |
| Vendor Name | Lead Vendor. Automatically appended |
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