Auto-lead Data Format (ADF)

Auto-lead Data Format (ADF) is an open XML-based standard for lead delivery that has been widely adopted in the automotive industry.  There are a variety of automotive CRM providers that require ADF when submitting leads into their systems.

Leads are delivered via EMAIL with the ADF XML as the body of the email.

You can use the LeadConduit ADF integration to send an automotive lead to any CRM supporting the ADF format.

What you'll need to get started:

  • Subscription to any CRM supporting the ADF format
  • The delivery Email Address 


Configuring ADF in LeadConduit

From your selected Flow, choose Edit, scroll to the bottom of the Steps tab, select the Add Recipient option, and search for/scroll to ADF and select. Follow the steps to name your ADF Recipient.


Next, you'll need to provide some information so LeadConduit can communicate with your ADF compatible CRM.


Integration Configuration

  • TO Email - Required Email Address to deliver to your ADF compatible CRM
  • CC Email - Optional CC'd email address
  • BCC Email - Optional BVV'd email address
  • Subject - Defaults to "New Lead from LeadConduit Flow: <FLOW NAME HERE>"
  • From Name - Defaults to "LeadConduit"
  • Dealer Name
  • Dealer Contact Email

Click Ok and Save the flow.

At a minimum, this is all that is required to complete your configuration of the ADF delivery.

All the fields listed below collected with the lead are automatically sent in the ADF format and you don't need to map them in the field mapping section.

NOTE: The ADF Delivery requires 7 fields, listed below. Leads without the required information will not be sent.


The LeadConduit ADF delivery option supports the following fields.

Field Required Description Examples
First Name Y   William
Last Name Y   Shatner
Phone 1 Y   512.555.1234
Vehicle Make Y The Make of the Vehicle Tesla
Vehicle Model Y The Model of the Vehicle Trans Am
Vehicle Year Y The Year of the Vehicle 1999
Dealer Contact Name Y Information about the vendor (usually the dealer) that the customer has requested service from Wally's Internet Outlet
Email   Address of the lead
Address 1   Mailing address of the lead 1701 Enterprise Ln
City   City of the lead's mailing address Riverside
State   State of the lead's mailing address IA
Postal Code   Postal Code of the lead's mailing address 52327
Country   Country of the lead's mailing address US
Comments   Comments from the lead Sometimes a feeling is all we humans have to go on.
Timeframe in Days    Timeframe in days


Vehicle Body Style   Generic body style. Coupe
Vehicle Comments   Comments about the Vehicle Gentlemen, I suggest you beam me aboard.
Vehicle Condition   Condition of the vehicle Excellent
Vehicle Doors   Number of Doors on the Vehicle 2
Vehicle Odometer   The distance traveled by the vehicle, typically in miles. 47
Vehicle Price   The price associated with the request, typically in US Dollars. 5000
Vehicle Trim   Vehicle trim refers to the items that can be added to the exterior, and interior, of an automobile to increase its appeal. NCC
Vehicle Identification Number   A Vehicle Identification Number (VIN) is a unique code, including a serial number, used by the automotive industry to identify individual motor vehicles, towed vehicles, motorcycles, scooters, and mopeds, as defined in ISO 3833. WMWMF73587TV31808
ID   LeadConduit Lead ID. Automatically appended  
Submission Timestamp Y Date and time that the lead was created, in ISO 8601 format. Automatically appended  
Dealer Contact Email   Email address of the dealership's contact 512.555.1234
Dealer Name   Name of the Contact at the dealdership Montgomery Scott
Vendor Name   Lead Vendor. Automatically appended  



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