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Auto-lead Data Format (ADF)

Auto-lead Data Format (ADF) is an open XML-based standard specifically for communicating consumer purchase requests to automotive dealerships. Thirteen leading automotive-related Internet companies developed the ADF standard and many vendors of Customer Retention Management systems serving the automotive industry support ADF.

Leads are delivered via EMAIL with XML as the body of the email.

You can use the LeadConduit ADF integration to send an automotive lead to any CRM supporting the ADF format.

What you'll need to get started:

  • Subscription to any CRM supporting the ADF format
  • The delivery Email Address 

 

Configuring Campaign Monitor in LeadConduit

From your selected Flow, choose Edit, scroll to the bottom of the Steps tab, select the Add Delivery option, and search for/scroll to ADF and select.

screencapture-next-staging-leadconduit-flows-59d5023b31b06c00d2000000-edit-steps-1507671188717.png

Next, you'll need to provide some information so LeadConduit can communicate with your ADF compatible CRM.

Integration Mapped Fields

  • TO Email - Required Email Address to deliver to your ADF compatible CRM
  • CC Email - Optional CC'd email address
  • BCC Email - Optional BVV'd email address
  • Subject - Defaults to "New Lead from LeadConduit Flow: <FLOW NAME HERE>"
  • From Name - Defaults to "LeadConduit"
  • Dealer Name
  • Dealer Contact Email

screencapture-next-staging-leadconduit-flows-59d5023b31b06c00d2000000-edit-steps-1507671249519.png

Click Ok and Save the flow.

At a minimum, this is all that is required to add a lead to your ADF compatible CRM.

All the fields listed below that you collect with the lead will automatically be sent in the ADF format and you don't need to manually map them in the field mapping section.

Congrats!

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The LeadConduit ADF delivery option supports the following fields.

Name Required Description Examples
First Name Y    
Last Name Y    
Phone 1 Y    
Vehicle Make Y The Make of the Vehicle Tesla
BMW
Ferrari
Bugatti
Vehicle Model Y The Model of the Vehicle Trans Am
Firebird
Chevelle
Vehicle Year Y The Year of the Vehicle 1999
2005
2017
Dealer Contact Name Y Information about the vendor (usually the dealer) that the customer has requested service from Wally's Internet Outlet
Email   Address of the lead whatever@wherever.com
Address 1   Mailing address of the lead 1701 Enterprise Ln
City   City of the lead's mailing address Riverside
State   State of the lead's mailing address IA
Postal Code   Postal Code of the lead's mailing address 52327
Country   Country of the lead's mailing address US
Comments   Comments from the lead Sometimes a feeling is all we humans have to go on.
Timeframe in Days    Timeframe in days

30
60

Vehicle Body Style   Generic body style. Coupe
Sedan
SUV
Vehicle Comments   Comments about the Vehicle  
Vehicle Condition   Condition of the vehicle Excellent
Good
Fair
Poor
Vehicle Doors   Number of Doors on the Vehicle 2
4
5
Vehicle Odometer   The distance traveled by the vehicle, typically in miles. 47
100,000
186,000
Vehicle Price   The price associated with the request, typically in US Dollars. 5000
15000
35000
Vehicle Trim   Vehicle trim refers to the items that can be added to the exterior, and interior, of an automobile to increase its appeal. LE
XLE
Limited
Vehicle Identification Number   A Vehicle Identification Number (VIN) is a unique code, including a serial number, used by the automotive industry to identify individual motor vehicles, towed vehicles, motorcycles, scooters and mopeds, as defined in ISO 3833. WMWMF73587TV31808
ID   LeadConduit Lead ID. Automatically appended  
Submission Timestamp Y Date and time that the lead was created, in ISO 8601 format. Automatically appended  
Dealer Contact Email   Email address of the dealership's contact  512.555.1234
Dealer Name   Name of the Contact at the dealdership Montgomery Scott
Vendor Name   Lead Vendor. Automatically appended  

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