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Anura: Fraud Detection

ActiveProspect partners with Anura to offer their script-based Direct service directly through LeadConduit.

What It Does

Even leads with valid contact information can be fraudulent. Anura Direct examines the user that submitted the lead, determining if it is likely a bot or human fraud. Anura does this by analyzing the IP address and User Agent (optional) of the browser that submitted the lead. Learn more about how this can help you make real-time decisions on incoming leads. 

Using Anura

Open your flow edit to the Steps tab, click Add Enhancement, select Anura (and ideally TrustedForm too):

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Data you'll need to get started:

  • IP Address
  • Browser User Agent (optional)

NOTE: We strongly recommend capturing the IP address and User Agent using TrustedForm to ensure its integrity.

Add Anura to the flow anywhere after the TrustedForm Claim step to use the TrustedForm IP Address and User Agent.

Understanding the Response

What constitutes a Success? What constitutes a Failure

Anura returns a "non-suspect" result.

Anura returns a "suspect" result, meaning the lead originated from a bot or fraudulent human activity. 

Making a Decision

The Anura integration returns a boolean (true/false) result to the appended field Is Suspect.

  • True means the lead originated from a bot or fraudulent human activity.  
  • False means the lead originated from standard human internet activity.

We recommend you filter any leads where the Anura outcome equals failure and set the reason to "Fraudulent traffic source per Anura.io".

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Alternatively, you could allow the lead to pass through to your CRM and make note of the Anura results to track conversion metrics of suspect versus non-suspect leads. You can do this by mapping the result of the integration to a field in your CRM on delivery. 

Appended Data

The enhancement returns the following information:

Field Detail Example
Outcome The status of the recipient event success
Reason When the outcome is other than Success, a reason for the Outcome is provided. Suspected Fraud
Is Suspect Indicates whether or not the lead originated from a bot or fraudulent human activity true, false

 

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