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Anura: Fraud Detection

Even leads with valid contact information can be fraudulent. Anura Direct examines the user that submitted the lead to determine if it is likely a bot or human fraud. Anura does this by analyzing the IP address and User Agent (optional) of the browser that submitted the lead. Learn more about how this can help you make real-time decisions on incoming leads. 

Fraud Detection API

Data you'll need to get started:

  • IP Address
  • Browser User Agent (optional)

NOTE: We strongly recommend capturing the IP address and User Agent using TrustedForm to ensure its integrity.

Add Anura to the flow anywhere after the TrustedForm Claim step to use the TrustedForm IP Address and User Agent automatically.

 

What constitutes a Success? What constitutes a Failure

Anura returns a "non-suspect" result.

Anura returns a "suspect" result, meaning the lead originated from a bot or fraudulent human activity.

 

Understanding the Results

The Anura integration returns a true/false result to the appended field Anura Is Suspect.

True means the lead originated from a bot or fraudulent human activity.  

False means the lead originated from standard human internet activity.

 

Making a Decision

We recommend that you filter any leads where the Anura outcome equals failure and set the reason to "Fraudulent traffic source per Anura.io".

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Alternatively, you could allow the lead to pass through to your CRM and make note of the Anura results to track conversion metrics of suspect versus non-suspect leads. You can do this by mapping the result of the integration to a field in your CRM on delivery. 

 

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