ActiveProspect partners with BriteVerify to offer their Name API directly through LeadConduit.
What It Does
Name Verification does two things:
- Parses a full name into its component parts (first, middle, last ...)
- Verifies the name does not include profanity, illegal characters, etc. and attempts to match it to a known names database.
Using Name Verification
Open your flow edit to the Steps tab, click Add Enhancement and select BriteVerify Email Validation. You'll also likely want to add a Filter, which we'll cover in a moment:
Understanding the Response
|What constitutes a Success?||What constitutes a Failure|
The BriteVerify status field is equal to valid
The BriteVerify status field is equal to invalid
If a first and last name match a database of known names, then the status will be set to "valid".
If there is no match the status is set to "unknown."
This is because it would be nearly impossible to match every possible name on the planet with 100% accuracy in real-time. So rather than flagging a valid, non-western name as invalid BriteVerify flags it as invalid and leave it up to you to decide how to handle it.
This does mean names like "Aasdfasdf KJDSFKJSDFsdfsd" might get flagged as unknown, even though to a human eye this might seem to be obvious garbage. The unknown status does indicate that the name is suspicious, but since we can't be absolutely sure we leave it up to you.
Making a Decision
A filter or filters must be added after the step in order to make any decision based on the data returned.
In addition to the basic Success / Failure determination, BriteVerify: Name Validation and also returns an error code for any failures.
The basic recommended filter is as follows:
The enhancement returns the following information:
|Outcome||The status of the recipient event||success|
|Reason||When the outcome is other than Success, a reason for the Outcome is provided.||contains_vulgarity|
|Status||The status of the name||invalid|
|Fullname||The entire name passed to the enhancement||Ms. Buzz Q. Off Esq.|
|Prefix||The salutation passed to the enhancement||Ms.|
|First||The first name passed to the enhancement||Buzz|
|Middle||The middle name passed to the enhancement||Q.|
|Last||The last name passed to the enhancement||Off|
|Suffix||The suffix passed to the enhancement||Esq.|
|Duration||the time it took to process your request||0.047|