The term Source is short for "lead source". A Source is used to track where leads originate. Leads can be broken out by Source in your Statistics.
A Source can be one of two types:
- Seller Account — A Seller Account is another LeadConduit Classic Account. A Seller Account is held by a company or individual that provides leads. The users associated with a Seller Account have access to most (or all) of LeadConduit Classic's functionality, including real-time reporting for the Campaigns you share with them. Leads from this type of Source are submitted with a unique Account ID (
xxAccountIdparameter). Seller Accounts are also referred to as lead vendors, lead providers, publishers, or affiliates.
- Site — A Site is a lead source other than another LeadConduit Classic Account. A typical example is your own website. In contrast to a Seller Account, a Site does not have it's own LeadConduit Classic Account or users. Rather, a Site is associated with your specific LeadConduit Classic account. You can add a Site to your LeadConduit Classic Account and then associate the Site to a Campaign. Leads from a Site are submitted into LeadConduit Classic with your unique Account ID (
xxAcountIdparameter) and the appropriate Site ID (
How to see your Sources
You can view your Sources by clicking on the sources tab in the navigation bar. This will take you to a listing of the Seller Accounts to which you are connected. You can view your Sites by visiting the sources > sites section.
Adding and managing Seller Accounts
It's easy to connect a Seller Account to your LeadConduit Classic Account. Doing so will add the account to your Sources. In the sources section of your LeadConduit Classic Account there is a signup URL in the yellow box at the top of the page. Simply send that URL to a person at the company you want to be a lead source. Once the seller has signed up for a free account (if the company doesn't already have one), you'll be asked to approve the connection. Once approved, you can share Campaigns with the new Seller Account. You're now ready to start receiving leads! You can always unshare a Campaign from a Seller Account if you no longer want to receive leads from them.
Adding and managing Sites
To track the number of leads generated by your own websites, navigate to the listing of your Sites (sources > sites). From here, you can add, remove, and rename Sites. You must associate a Site with a Campaign before you can submit leads from that Site.
Take note of the site IDs listed. These IDs will be used in the web form(s) on your corresponding websites. You should add the following form input field on each:
<input type="hidden" name="xxSiteId" value="SITE_ID_HERE"/>
SITE_ID_HERE with the appropriate ID from the sources > sites page and new leads submitted from that Site will tracked accordingly. If you are selling your leads to someone else, they can see the ID of the site where your lead was collected (but not the name).
Widgets Corporation has a paid LeadConduit Classic account and they created a new campaign called Widgets. They have a website called freewidgetquotes.com that they will use for collecting leads for their Widgets campaign. Widgets Corp is going to use a variety of methods to drive traffic to their website. They will buy search traffic from Google on a cost-per-click basis and they will also buy traffic on a cost-per-lead basis from a variety of affiliate networks. Widgets wants to be able to see the Statistics in their account broken out by traffic source.
Widgets Corp should go to their Sources tab and add a new site named "freewidgetquotes.com". This will generate a unique xxSiteId that represents their website. In their Widgets campaign they can add a new field that represents the traffic source. They may want to just name this field "trafficsource." Since Widgets wants to see their stats broken out by traffic source, they simply need to profile the trafficsource field.
Widgets will need to provide unique tracking urls to each of their traffic vendors. The website will need to be coded to capture the trafficsource value as a hidden field and post it with all the other lead data.
Now let's assume Widgets wants to use their LeadConduit Classic account to cap the lead volume from each of their traffic sources. To do this they will need to have unique xxSiteId's representing each site & traffic source combination. For example, they would create Sites like the following:
freewidgetquotes.com - cpanetwork1
freewidgetquotes.com - google
Instead of using the trafficsource campaign field, they will just use a different xxSiteId that represents each of their traffic sources.