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Tips: Making Integration Easier

LeadConduit Classic can do a lot to make it easy for you to integrate with all of your services and partners. This ranges from simple, standard posting instructions to powerful lead-delivery options that let you send leads just about anywhere. Here are some tips to help make those integrations as easy as possible.

Use the right field types

This one's pretty obvious, but it's worth pointing out. Use a Date field for dates, use a Phone field for phone numbers, etc. You can see the whole list of field types here. LeadConduit Classic also offers generic "Text" and "Text-List" fields, but you should only use those when none of the included types will work.

Here's how using the right field types makes things easier:

  1. built-in format-checking - When you use the right field types, your campaign will automatically reject leads that have invalid data. With an Email field, for example, you won't get leads with incorrectly-formatted addresses.

  2. built-in validations - Some field types give you easy access to more advanced validation. The City field, for example, lets you refuse city names that aren't in LeadConduit Classic's national database of cities. (This kind of validation can even serve as a form of profanity-filtering.)

  3. component parsing - Some fields can be broken down into smaller parts, or "components". A common use for this is in lead delivery. Suppose your leads need to be delivered to two destinations, but they each accept phone numbers in different formats. If you use the Phone field type, it's easy to deliver to one server that expects dash-separated phone numbers, and another that insists on 10 digit values only. Learn more about component variables.

  4. easier on vendors - Because LeadConduit can figure out field types automatically, using the right type can make providing leads to your campaign much easier. Use a Date type, for example, and vendors won't have to worry about whether to send dates separated by slashes, by dashes, with 2- or 4-digit years. And with the help of component variables (see previous), you can easily deliver those dates in whatever format your buyer or end-server wants.

Let your date and phone fields accept any format

Some of the thorniest problems we see have to do with data formats, especially date and phone data. Slashes, dashes, and parentheses, it only takes a mismatch of one of those to ruin your whole day. But LeadConduit Classic can make those issues much easier to deal with.

The first thing is to make sure you're collecting data in the right kinds of fields. Use Date, Date Of Birth (if an age restriction will apply), Timestamp (if you need time as well as date) and Phone fields whenever possible. Collecting that data in plain Text fields makes handling this data much harder.

The second important setting is to allow LeadConduit Classic to accept "any format" for those fields. In other words, don't specify the exact format, such as "mm/dd/yy" or "(512) 555-1212". When those fields are set to accept any format, LeadConduit will figure out whatever data it gets (it simply goes down the lists of known formats until it finds one that fits the data).

Using these field types simplifies providing leads, as well as delivering them. Providers are freed from having to worry about things like whether parentheses are required around area codes, or whether dates are separated by slashes or dashes. And when delivering your leads, whether it's to your own server or another buyer's (or both), component variables give you the flexibility to send whatever format is needed. Learn more about component variables.

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