Follow

Campaigns

What is a campaign?

A "campaign", in general, represents a marketing offer. It collects a distinct set of data points — called fields — like first name, last name, email, phone, and zip code. A new lead can be submitted into a campaign in LeadConduit. Within the LeadConduit platform it can be separately validated, tracked, and delivered to the final recipient.

How do I create a campaign?

Only paid account holders can create new campaigns, while free accounts can act as lead sources or lead recipients for campaigns that are owned by paid LeadConduit accounts. Just select Campaigns -> New Campaign.

Designating a Campaign Recipient

When creating a new campaign you can designate yourself of any of your Recipients as the Campaign Recipient. If the Campaign Recipient is a Buyer Account, they will see the campaign and a copy of every lead submitted to it.

Can I change the Campaign Recipient?

Unfortunately not. Once a campaign has been created with a designated Campaign Recipient, the Recipient can not be changed. You'll have to create a new campaign (or copy that one) and designate the new recipient.

Renaming campaigns

You must be the campaign owner to rename a campaign. To rename a campaign, go to Campaigns tab and click on the Campaign name. Then click on "Edit Campaign Info".

 

Fields

A field in LeadConduit represents a data point that should be collected for a lead in a campaign. LeadConduit provides a set of commonly used fields for your campaigns, which you can select from when you create a new campaign. Once the campaign is created you can add custom fields or modify any of the commonly used fields that you selected for that campaign. When a lead is submitted, you can easily view the values collected in each field, as well as LeadConduit's system fields.

Note that though you can set field names to whatever you want, we recommend keeping the defaults provided by LeadConduit whenever possible. This simplifies integration and lead management for you, your partners and ActiveProspect support staff. If fields need to be delivered with another name, that is easily accomplished using parameter mapping in your delivery configuration.

Acceptance Criteria (Validation)

Each campaign has its own set of acceptance criteria defining which leads will be accepted versus which leads are rejected. Acceptance criteria is controlled by the campaign owner. Acceptance criteria covers a wide range of areas such as volume caps, duplicate checking, and constraints on individual fields.

Commonly used fields provide format validation that serve as the first line of defense against junk leads. For example, LeadConduit automatically verifies that emails and phone numbers are in the correct format when a lead is submitted. Common fields also offer a rich set of data validations, like determining if a zip code is legitimate, or verifying whether an area code matches the rest of the phone number.

You can even employ custom validation against custom campaign fields using list matching, list exclusions, or even regular expression string matching.

Tracking

Your statistics show how many good and bad leads were submitted into each campaign. Within each campaign, you can even see which sources provided your leads.

Lead Delivery

Once a good lead has been received in your campaign, it's time to deliver it so that you can follow up on the lead. LeadConduit delivery is compatible with a vast number of delivery methods. Learn more.

Was this article helpful?
1 out of 1 found this helpful
Have more questions? Submit a request

Comments

You must be logged in to comment.