Lead Verification with BriteVerify


What is BriteVerify?

BriteVerify is a real-time data verification service that is available in LeadConduit Classic. Their services can be used to verify lead data such as email address, phone number, and mailing address data. For more details about BriteVerify usage and pricing, see

How do I start using it?

Just email "Support @ ActiveProspect. com" and tell us the campaign for which you would like to start using the service and which verifications you want to use. We'll take care of the rest.

How much does it cost?

We charge the same amount as you would be charged going directly to BriteVerify. The advantage of purchasing through ActiveProspect is that we set it up for free. So it's completely turnkey, and you can manage it all in one place.

How will I be charged?

You will be invoiced by ActiveProspect at the end of each month based on your usage for that month.

Can it triangulate between a name, number and address to verify an individual?

Currently it verifies each component of data individually. It doesn't verify that a phone number belongs to a particular name.

How does the BriteVerify address verification work within LeadConduit?

While BriteVerify's email service returns a simple valid vs. invalid response, the BritePostal service behaves differently. BritePostal is primarily a street address to zip code verification. It is checking to see if that street address exists within that zip code (or a nearby zip code). If the address doesn't exist in that zip code it will return an "address invalid" response. If the address does exist, it will return an address valid response. If the address is valid, it will also return a set of standardized mailing address fields.

Note that BritePostal will return a valid response as long as the street address can be found in that zip. The city and state fields can be wrong and still get a valid response. In this situation, BritePostal responds with the corrected city and state fields. If your goal is to reject bad addresses (instead of correcting them) you should use BriteVerify in conjunction with the City/State validation available in LeadConduit.

If you want to correct address fields, the corrected fields can be captured in your campaign fields. It's up to you whether you want to replace the original address fields, or create additional fields ("corrected_address1", "corrected_city", etc.) specifically to append BritePostal's values.

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