Campaign to Campaign delivery


What is campaign-to-campaign delivery?

When configuring outbound delivery for a campaign, one of the options is to deliver leads to another campaign.

When would this be used?

There are a number of scenarios when you might want to use campaign-to-campaign delivery. Here are a few examples:

  • Using more constraining acceptance criteria: Let's say that a buyer has shared a campaign with you. However, you don't want to send the buyer all the types of leads that they will accept. You would like to enforce more restrictive acceptance criteria. Unfortunately, since you don't own the campaign you can't change the acceptance criteria for that campaign. The solution is to copy the campaign, set the acceptance criteria you need, and configure the outbound delivery of the campaign copy to deliver leads to the original campaign.

  • Using 3rd party services. Let's say that a buyer has shared a campaign with you and you would like to send an auto-responder email to all the leads prior to posting them to the buyer's campaign. In order to send a copy of each lead to your email service provider (ESP), you need access to the outbound delivery for the campaign. Unfortunately, since you don't own the campaign, you can't change the outbound delivery for the campaign. The solution is to copy the campaign, configure the outbound delivery to first post to your ESP, and then to deliver leads to the original campaign.

  • Routing a lead to one of multiple buyers/recipients. When routing a lead to one of multiple buyers you must only send the lead to the buyer(s) that will accept that lead. The best way to accomplish that is to create a campaign for your lead buyer and configure its acceptance criteria to match the needs of that buyer. Then you collect leads in your campaign and deliver the leads to the various campaigns of your buyers. Configure each delivery destination to "stop on success" and "continue on failure". By doing this, it will try to deliver to each of your buyer's campaigns until one succeeds.

How do I track the originating campaign as a source for the recipient campaign?

By default, your LeadConduit Classic account will be the source in the recipient campaign. However, you may need more granular tracking so that you can see the leads in the recipient campaign broken out by the originating campaign. This can be done by creating a site that represents the source campaign, then assigning that site as a source to both campaigns and selecting that site in the "Select site" menu of the delivery destination's configuration page..

If I am making a copy of a campaign that has been shared with me, who should I designate at the recipient for the campaign copy?

When you designate a buyer's LeadConduit Classic account as the recipient for a campaign, that buyer sees a copy of every lead submitted to that campaign. Therefore, we recommend not designating the buyer for the original campaign as the recipient. Rather, create a non-account recipient representing that buyer (or that buyer's campaign) for the campaign copy. This way your buyer won't see 2 copies of every lead you send them.

What source will the leads have in the recipient campaign?

Campaign-to-campaign type deliveries send every lead as if it was originated by either your root account or a site-type sub-entity of your account. In "Select site" in the delivery destination's configuration page you can specify to send all leads to the receiving campaign with no site source identification, as a specific site source, or to pass through the ID of the site that posted into the first campaign (the site that originated the lead).

Campaign-to-campaign type delivery destinations do not pass through account-type source information to the receiving campaign. To attribute leads sent between your campaigns to their originating account-type sources, share both campaigns with the source account, use a default Http-type delivery destination and set the xxAccountId parameter to xxAccountId=#{xxAccountId}.

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