What is a ping post?
Ping Post is a form of HTTP delivery which requires 2 distinct HTTP transactions. In other words, it is a two-step delivery.
Why is ping post used as a delivery method?
There are many variations of ping post lead delivery. Here are some common examples:
Auto Leads: When a consumer fills out a form requesting information on a particular make and model of vehicle in a particular zip code, the lead vendor may shop that quote request around to multiple buyers. Instead of passing all of the lead data to each buyer, they will pass a subset of the data (not including any contact information). This initial transaction is called the "ping". Once the vendor receives an accept response from a buyer, they will pass all of the lead data to that buyer as part of the "post". This process protects lead vendors from unscrupulous buyers who may give a reject response for a lead but actually contact the lead anyway.
Cash Advance Leads: This process is very similar to auto leads above (read above). With cash advance leads, the buyer of the lead needs to display their legal terms to the consumer. So when the buyer accepts a lead they include a URL in their server response that must be captured and displayed to the consumer.
Can I deliver leads via ping post with LeadConduit?
Yes, ping post deliveries can be configured in the outbound delivery for a campaign. This is done using 2 separate delivery destinations. The first delivery destination will perform the "ping" portion. The second will perform the "post" portion. This first destination will probably need to capture a value from the server response to be stored with the lead. In the case of cash advance leads, this value would be the url to be displayed to the consumer. Alternatively, it could be a code/token that is required as part of the "post" portion of the delivery. When the ping transaction is a success, LeadConduit Classic will progress to the second delivery destination to deliver the "post". The first delivery destination should be configured to only continue on Success.
What are some other types of two-step deliveries?
Another common example is ring tones (Mobile Phone Services). For ring tones, the ring tone service provider receives the initial request for services from the consumer. This request includes the consumer's cell phone number. The service provider then sends a code via text message to the consumer's phone. The consumer then inputs that code on the form and the data is submitted back to the service provider.
Can LeadConduit be used for ring tone offers?
Yes, but just for the second part of the transaction. The initial part of the transaction should be configured on the website with which the consumer is interacting. The ring tone service providers will typically provide the code to place on the website form. Once the initial part of the transaction is complete, the entire lead can be sent through LeadConduit Classic as part of a normal HTTP POST delivery.