How do I implement TrustedForm in a LeadConduit Classic campaign?


When a TrustedForm Certified Lead is submitted to LeadConduit Classic, LeadConduit Classic automatically captures the Certificate URL if it is part of the lead data submitted. If you have a TrustedForm account, LeadConduit Classic can also optionally claim the Certificate so that is stored in your TrustedForm account. This is done by adding a TrustedForm delivery destination to your campaign.

Here are the steps:

  • Create a TrustedForm lead delivery destination in your campaign

  • Add your TrustedForm API key to the delivery destination (from the TrustedForm account tab)

  • Enable the destination
  • LeadConduit Classic will look for a parameter named "xxTrustedFormCertUrl" in the lead data and, if it is present and contains a valid TrustedForm Certificate URL, will claim the Certificate.

Retaining certificates

Unless claimed for a TrustedForm account, a certificate and its associated page snapshot will expire after 72 hours and they will no longer be accessible or claimable. Claimed certificates will be retained in the claimant's TrustedForm account for the account's contracted duration.

Handling failures

The TrustedForm delivery destination will result in failure if:

  • The xxTrustedFornmCertUrl string is invalid or expired
  • The certificate has already been claimed in your TrustedForm account — this can happen if a publisher is trying to re-use a certificate for multiple leads. (You can fetch the same certificate as many times as you want)

Leads without a TrustedForm certificate are not treated as failures by the Certificate-claiming delivery. To invalidate such leads when they are received by LeadConduit, add the following custom script to your campaign:

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