TrustedForm CertifiedLeads were designed to be accessed via API so that the Certificate of Authenticity data can be appended to the lead data. In other words, it was designed to integrate with your lead management system. If you are using LeadConduit to manage your Internet leads, it is very simple to append the Certificate data.
When a Certified Lead is submitted to LeadConduit, LeadConduit automatically captures the Certificate URL with the lead. LeadConduit also contacts the TrustedForm API in order to verify the authenticity of the certificate and append the Certificate data to the lead record. This is done by adding a TrustedForm delivery destination to your campaign.
The TrustedForm delivery destination will result in failure if:
- The certificate URL that you receive is bogus
- The certificate has already been claimed in your TrustedForm account — this can happen if a publisher is trying to re-use a certificate for multiple leads. (You can fetch the same certificate as many times as you want)
If you would like to halt delivery to other destinations you should configure the "delivery failure" event to stop delivering the lead.
Leads without a TrustedForm certificate are not automatically rejected by the Certificate-claiming delivery. To invalidate such leads when they are received by LeadConduit, add the following custom script to your campaign:
For full a full overview of certificate claiming in TrustedForm, please click here.