Claiming a certificate will allow you to verify its legitmacy, view it online, access its data via our API, and refer to the snapshot that was taken of the page as seen by the consumer, for up to 30 days. And you can easily configure your account to keep certificates for as long as you like, for a small additional fee.
Certificates are great insurance against consumer complaints. They give you third-party verification of exactly where and when the consumer signed up, their IP address, the kind of browser they used, and even what the form looked like when the consumer landed on the offer page.
For a full overview of the concept of 'Certificate of Authenticity', please click here.