ActiveProspect partners with Whitepages Pro to offer their Global Address Validation API directly through LeadConduit.
What It Does
The Whitepages Pro Global Address Validation enhancement validates and normalizes mailing address information including ZIP+4 and latitude/longitude.
Using Global Address Validation
Open your flow edit to the Steps tab, click Add Enhancement, select Whitepages Pro Global Address Validation, and follow the configuration instructions:
Understanding the Response
|What constitutes a Success?||What constitutes a Failure|
A Success status is returned when the Whitepages is_valid flag is either true or null.
A Failure status is returned when the Whitepages is_valid flag is false
the warnings array contains any of the following:
|What constitutes a Skip?||What constitutes an Error|
The Step will Skip unless the following fields are populated:
- OR -
This step will return an error when:
Making a Decision
The final step in configuring Global Address Validation is deciding whether or not you want to fail a lead when the address is deemed bad.
The enhancement returns the following information:
|id||Normalized permanent input address id. Could be used to check if multiple input addresses are actually identical. A durable id will always be returned if the input is valid.|
Boolean value indicating if input address is valid. Possible values are:
|street_line_1||Normalized and validated street_line_1. Contains both primary and the optional secondary address data.|
|street_line_2||Normalized sub premise part of the address. This field may vary depending on a country.|
|city||Normalized city name.|
|postal_code||Postal code for the address in specified country location. Example: “98101” in US or “S3D 3F3” in CA.|
|zip4||4-digit US zip code extension.|
|state_code||State or administrative area for the address in the country location. Examples: “WA” for Washington in US or “BC” for British Columbia in CA.|
|country_code||Country code (ISO 3166-1 alpha-2) or country name, Example: “US” or “Mexico”.|
|lat_long||Latitude and longitude associated with the returned address. Includes “accuracy” string that represents the accuracy of the latitude/longitude with levels decreasing in precision in the following order: RoofTop, Street, PostalCode, Neighborhood, City, State, Country.
|warnings||An array containing one or more of the following warning message strings: