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TowerData : Email Validation

LeadConduit integrates with TowerData's Email Validation service, which will tell you whether or not an email address given in a lead is valid. This makes it easy to keep invalid or fraudulent emails off of your email list.

 

 

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What constitutes a Success? What constitutes a Failure

The 'ok' field in the 'email' block of the API response is equal to 'true'

A success response from this integration means an email address is valid, as determined by TowerData, or that no data could be found.

The 'ok' field in the 'email' block of the API response is equal to 'false'

A failure response means an email address is invalid. An email address is invalid if the domain does not exist, the mailbox does not exist at the domain, or if the domain syntax is formatted incorrectly.


 

 

Features of the integration

  • Detects format and syntax errors
  • Ensures the address use a valid top-level domain (e.g. .com, .net, .biz, etc.)
  • Detects improper email address formats for common domains such as Hotmail and AOL
  • Verifies whether the domain of the email addresses exists
  • Confirms that the domain can receive email
  • Determines whether the user exists at the domains

 

Data appended to the lead

  • Email Validation Outcome: the outcome of the transaction, ie success or failure
  • Email Validation Reason: an explanation of why the outcome was a failure. If the outcome was a success, reason will not be returned
  • Email Validation Status Code: This code is specific to TowerData, and is how the integration helps to determine the proper validation level. The code can be a number ranging from 5 to 999. This is information is not typically something you would want to filter on.
  • Email Validation Status Description: An expanded description of the Email Validation Status Code
  • Email Validation Validation Level: The Validation level of the lookup, which can return any of the following:
    • 0 - A timeout occurred
    • 2 - The syntax and domain have been checked against the database
    • 3 - The syntax and domain existence has been confirmed
    • 4 - The syntax and domain have been confirmed to receive email
    • 5 - The syntax, mailbox, and domain have been checked
  • Email Validation Domain Type: The type of domain used in the email address, which can be any of the following:
    • Disposable - The domain belongs to a disposable or temporary service
    • Wireless - The email is for a wireless service
    • Freeisp - The email is a free email service provider
    • Null - The type is unknown
  • Email Validation Role:  Whether or not the email address is a role-based account (e.g.sales@domain.com or info@domain.com)

 

 

How to add TowerData Email Validation to your flow

  1. Click the Flows tab in LeadConduit, then create a new flow or edit an existing flow
  2. Navigate to the Steps tab and select Add Enhancement
  3. Select the TowerData enhancement from the list
  4. Use the integration drop-down menu to select TowerData Email Validate
  5. Click Save in the upper right corner

 

Filtering on the Outcome

After running the TowerData Email Validation step, you will want to set up a filter to stop processing leads that failed validation. To do so:

  1. Select Add Filter
  2. Set Flow Field to TowerData Email Validation Outcome
  3. Set the qualifier to is equal to
  4. Set the response field to failure
  5. Click Save in the upper right corner

 

Filtering on other data points

You may decide to filter on a data point other than Outcome. For example, you could filter out leads from role based email accounts using the field Email Validation Role. To do this, follow these steps:

  1. Select Add Filter
  2. Set Flow Field to Email Validation Role
  3. Set the response field to is true
  4. Click Save in the upper right corner

You could also filter leads when the domain type is disposable. Here's how you would set that up:

  1. Select Add Filter
  2. Set Flow Field to Email Validation Domain Type
  3. Set the qualifier to is equal to
  4. Set the response field to disposable
  5. Click Save in the upper right corner

 

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