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TowerData : Personalization

LeadConduit offers TowerData's Email Intelligence and Email Activity Metrics APIs rolled into a single Personalization integration. Personalization allows you to append demographic, household, and email data to your leads using the email address on the lead. You can use this information to determine a consumer's education level, affluence, email activity, and much more.

 

 

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Personalization Input Fields

While this integration can append information from TowerData using an email address as an input field, these additional input fields can help the match rate:

  • First Name
  • Last Name
  • Address 1
  • Address 2
  • City
  • State
  • Postal Code

 

Email Intelligence

TowerData's Email Intelligence integration can append household and demographic data to a lead using an email address. Using additional data points will help the likelihood that TowerData is able to find matching results to the lead.

What fields does the Email Intelligence integration return?

  • Personalization Age: Age or age range associated with the consumer's email address
  • Personalization Gender: The gender associated with the consumer's email address
  • Personalization Postal Code: Postal code associated with the consumer's address
  • Personalization Education: Education level associated with the consumer's email address
  • Personalization Annual Household Income: Household income associated with the consumer's email address
  • Personalization Home Market Value: Home market value associated with the consumer's email address
  • Personalization Residence Type: Residence/ home owner status associated with the consumer's email address. (Rent or Own)
  • Personalization Years At Residence: Length of residence in years associated with a consumer's email address
  • Personalization Marital Status: Marital status associated with the consumer's email address
  • Personalization Occupation: Occupation associated with the consumer's email address
  • Personalization Children: Are there children associated with the consumer's email address? 

 

Email Activity Metrics

TowerData Email Activity Metrics help you determine whether an email address is active, inactive or may be fraudulent by providing information about how long that email has been in use, the frequency of activity, and other factors.

What fields does the Email Activity Metrics integration return?

  • Personalization Email Date First Seen: The data TowerData first encountered the email address
  • Personalization Email Longevity: A score of 0-3 describing when TowerData first encountered the email address
    • 0: TowerData has not encountered this email address before
    • 1: TowerData first encountered this email within the last month
    • 2: TowerData first encountered this email within the last year
    • 3: TowerData first encountered this email over a year ago
  • Personalization Email Velocity: A score of 0-10 reflecting the activity of the email over the last 3 months as viewed by TowerData, where 0 is no activity and 10 is most active
  • Personalization Email Popularity: A score of 0-10 reflecting the popularity of the email over the last 12 months as viewed by TowerData, where 0 is no partner queries and 10 is most popular)
  • Personalization Email Month Last Open: The month that TowerData last detected an open by the email address 

 

How to add TowerData Personalization to your flow

  1. Click the Flows tab in LeadConduit, then create a new flow or edit an existing flow
  2. Navigate to the Steps tab and select Add Enhancement
  3. Select the TowerData enhancement from the list
  4. Use the integration dropdown menu to select TowerData Personalization 
  5. Click Edit Field Mappings
  6. Enter the value true for every field you would like appended to the lead, and false for the fields you do not want append, then click OK in the bottom right corner
  7. Click Save in the upper right corner
  8. Modify your lead delivery step to map these append fields on the final delivery of your lead out of LeadConduit

 

How do I map the fields I want returned in the integration?

With the TowerData Personalization integration, you will be charged per field returned by the integration. If you find one or more of the fields to be unnecessary, you can map the value false to the field to make sure TowerData does not append that field to your lead. Conversely, you will need to map the value true to any field you wish to append to the lead. If you wish to receive all of the fields from the Email Intelligence portion of the Personalization integration, you would need to map true to all of the fields listed here, and false to all additional fields.

 

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