ActiveProspect partners with First Orion to offer their Reverse Phone service directly through LeadConduit.
What It Does
The First Orion Reverse Phone enhancement appends Name and Address information to a valid US phone number. This enhancement is especially useful if you have just a phone number, like with an incoming call, or limited lead data (Name, Email, Phone).
This is a true data append service. Although the data returned is applicable to lead verification, that is not what this service was built for. It's meant for real-time calling environments or other scenarios where you only have an incoming phone number to work from. Using this service in those scenarios allows you to fill out your CRM with name and address information from only a phone number.
Using Reverse Phone
Open your flow editor to the Steps tab, click Add Enhancement, select First Orion Reverse Phone, and choose between failing the lead when a phone number has no contact information or continuing to process the lead (Recommended):
Understanding the Response
|What constitutes a Success?||What constitutes a Failure|
Making a Decision
A Filter can be added after the step to make a Success/Failure decision based on the data returned.
You can also use Step Criteria to conditionally invoke a downstream step based on the data returned.
The enhancement returns the following information:
|Outcome||The status of the recipient event||success|
|Reason||When the outcome is other than Success, a reason for the Outcome is provided.||Listing not available|
|Phone Status||Indicates whether or not the phone number is connected to an Active Subscriber.||active, inactive, unknown|
|First Name||Given Name associated with the number||Bruce|
|Last Name||Surname associated with the number||Banner|
|Address||Street Number + Street Name associated with the number||1902 Aggie Ln|
|City||City associated with the number||Austin|
|State||State associated with the number||TX|
|Postal Code||Postal Code associated with the number||78757|
|Warning||Populated from the Verbal attribute when there's useful information returned||not mailable|
|Location Type||The level of specificity of the Address returned. Possible values are, in decreasing specificity: Address, Postal Code, City, State||Address|