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Whitepages Pro: Identity Check

ActiveProspect partners with Whitepages Pro to offer their Identity Check API directly through LeadConduit.

What It Does

The Identity Check API returns 70+ data signals and network insights to provide an Identity Score for Right Party Verification using the key identity inputs of a name, email, phone, address, and IP address.

Using Identity Check

Open your flow edit to the Steps tab, click Add Enhancement, select Whitepages Pro Identity Check.

You'll be guided through the setup process for how strict you want to be when verifying identity information.

Appended Data

You can review the Identity Check page in the Integrations catalog for all the data returned.

The most important data point is the Identity Score, which is an integer between 0 and 500. The lower the score, the stronger the identity information matches.

The default recommendation is to reject a lead with an Identity Score of 400 or higher, but you can adjust as needed for your use case.

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