what is leadconduit – ActiveProspect

What is LeadConduit?

Understanding the core concepts and capabilities of LeadConduit - your lead management platform that connects, validates, and routes lead data between sources and recipients.

📍 You Are Here

You're learning the fundamentals of LeadConduit. This guide introduces core concepts, terminology, and the overall system architecture that powers your lead operations.

🎯 What You'll Understand

Core purpose and capabilities
Key concepts and terminology
System architecture
Common use cases
How LeadConduit solves lead management challenges

💡 The LeadConduit Concept

What Problems Does It Solve?

Without LeadConduit:

Manual lead routing
No real-time validation
Fragmented data sources
Limited visibility
Compliance challenges
Vendor management complexity

With LeadConduit:

Automated intelligent routing
Real-time data validation
Centralized lead hub
Complete transparency
Built-in compliance tools
Streamlined vendor operations

Who Uses LeadConduit?

Lead Buyers: Purchase and process leads from multiple sources
Lead Sellers: Distribute leads to multiple buyers
Agencies: Manage leads for clients
Enterprises: Internal lead distribution
Aggregators: Consolidate and redistribute leads

🏗️ Core Components

Flows

The heart of LeadConduit - automated pipelines that:

Accept leads from sources
Process and validate data
Apply business rules
Route to recipients
Track everything

Think of flows as intelligent conveyor belts for your lead data.

Sources

Where leads originate:

Web Forms: Your landing pages
API Posts: Partner integrations
Batch Uploads: CSV imports
Third-party Platforms: Facebook, Google Ads
Custom Integrations: Any system that can send data

Recipients

Where leads are delivered:

CRM Systems: Salesforce, HubSpot
Call Centers: Dialers and telephony
Email Marketing: Mailchimp, ActiveCampaign
Custom Endpoints: Your internal systems
Multiple Destinations: Parallel or conditional routing

Types

Data validation rules that ensure quality:

Email: Valid format and deliverability
Phone: Format, validity, line type
Geographic: State, ZIP, address validation
Custom: Business-specific validation

Rules

Business logic that controls flow:

Acceptance Criteria: What leads to accept
Filters: Conditional processing
Routing Logic: Where to send leads
Pricing Rules: Dynamic cost calculations
Volume Controls: Caps and limits

Integrations

Pre-built connections to:

Validation Services: Email, phone, address verification
Compliance Tools: TCPA, DNC, consent management
Enhancement Services: Data append, scoring
Analytics Platforms: Tracking and attribution
Storage Systems: AWS, Google Cloud

🔄 How It Works

The Lead Journey

Submission
- Lead arrives from source
- Authentication verified
- Initial validation
Processing
- Types parse and validate fields
- Rules evaluate acceptance
- Enhancements add data
Routing
- Filters determine path
- Recipients selected
- Delivery attempted
Tracking
- Every action recorded
- Success/failure logged
- Reporting updated

Real-Time Processing

Most leads process in under 2 seconds:

Instant validation
Immediate routing
Real-time responses
Live reporting

Event-Driven Architecture

Everything creates an event:

Lead received
Validation performed
Filter evaluated
Delivery attempted
Response received

This creates complete transparency and auditability.

💼 Common Use Cases

Lead Distribution

Scenario: Insurance agency with multiple agents

Solution:

Sources for each marketing campaign
Rules for geographic assignment
Round-robin distribution
Performance-based routing

Lead Aggregation

Scenario: Consolidating leads from multiple vendors

Solution:

Unique source for each vendor
Standardized field mapping
Duplicate detection
Quality scoring
Unified delivery

Ping-Post Operations

Scenario: Real-time lead marketplace

Solution:

Ping flow for bidding
Post flow for delivery
Dynamic pricing
Multi-buyer routing
Instant responses

Compliance Management

Scenario: Ensuring TCPA compliance

Solution:

TrustedForm integration
Consent verification
Age validation
DNC scrubbing
Audit trails

🎯 Key Benefits

For Operations

Automation: Eliminate manual processes
Scalability: Handle millions of leads
Flexibility: Adapt to any business model
Reliability: 99.9% uptime SLA

For Quality

Validation: Ensure data accuracy
Enhancement: Enrich lead data
Filtering: Remove unwanted leads
Standardization: Consistent formatting

For Business

Visibility: Real-time analytics
Control: Granular routing rules
Efficiency: Reduce operational costs
Growth: Scale without complexity

For Compliance

Documentation: Complete audit trails
Verification: Consent management
Protection: DNC and suppression
Evidence: Dispute resolution

🏆 Why LeadConduit?

Unlike Basic Forms

Not just collection, but intelligent processing
Real-time validation vs. batch processing
Multi-destination routing
Complete tracking

Unlike CRMs

Purpose-built for lead flow
Sub-second processing
Vendor management tools
Lead-specific integrations

Unlike Custom Solutions

No development required
Pre-built integrations
Instant deployment
Ongoing updates

🚀 Getting Started Path

Understand Concepts ← You are here
Build Your First Flow
Add Sources
Configure Delivery
Test and Launch

💡 Key Takeaways

LeadConduit is a platform, not just a tool
Flows are the core - everything happens in flows
Events track everything - complete transparency
Real-time processing - instant validation and routing
Flexible architecture - adapts to any business model

Building Your First Flow - Start creating
Flow Components - Technical details
Platform Overview - Architecture guide

🎯 Platform Mastery: Understanding LeadConduit's capabilities is the first step toward transforming your lead operations. Next, let's build your first flow and see these concepts in action!