Lead Feedback System

Lead Feedback System

Implement comprehensive feedback loops between buyers and sellers to improve lead quality, optimize routing, and enhance overall system performance. Master bidirectional feedback for continuous improvement.

📍 You Are Here

You need to capture and act on buyer feedback about lead quality, implement return processes, or create quality improvement loops. This guide covers the complete feedback ecosystem in LeadConduit.

🎯 What You'll Learn

• Feedback fundamentals
• Real-time feedback capture
• Bulk feedback processing
• Automated actions
• Quality scoring updates
• Analytics and reporting

🔄 Understanding Lead Feedback

Why Feedback Matters

The value of systematic feedback:

const feedbackBenefits = {
  quality_improvement: {
    metric: 'lead_quality_score',
    improvement: '+18%',
    timeframe: '3 months',
    mechanism: 'Source optimization based on conversion data'
  },
  
  revenue_optimization: {
    metric: 'revenue_per_lead',
    improvement: '+23%',
    timeframe: '6 months',
    mechanism: 'Better buyer-lead matching'
  },
  
  operational_efficiency: {
    metric: 'manual_review_rate',
    improvement: '-45%',
    timeframe: '2 months',
    mechanism: 'Automated routing based on feedback patterns'
  },
  
  relationship_strength: {
    metric: 'buyer_satisfaction',
    improvement: '+31 NPS',
    timeframe: '6 months',
    mechanism: 'Responsive quality improvements'
  }
};

Feedback Types

Different feedback mechanisms:

const feedbackTypes = {
  // Immediate feedback
  real_time: {
    delivery: 'API response',
    timing: 'Within delivery request',
    use_cases: ['Invalid data', 'Duplicate', 'Out of criteria'],
    action: 'Immediate routing decision'
  },
  
  // Near real-time
  async_immediate: {
    delivery: 'Webhook',
    timing: '1-5 minutes',
    use_cases: ['Phone verification', 'Quick quality check'],
    action: 'Update lead status'
  },
  
  // Delayed feedback
  batch: {
    delivery: 'File upload/API',
    timing: 'Daily/Weekly',
    use_cases: ['Conversion status', 'Quality scores', 'Long-term value'],
    action: 'Historical analysis, source scoring'
  },
  
  // Outcome feedback
  conversion: {
    delivery: 'API/Integration',
    timing: '1-90 days',
    use_cases: ['Sale completed', 'Customer lifetime value'],
    action: 'ROI calculation, optimization'
  }
};

📡 Real-Time Feedback

Synchronous Feedback

Immediate response handling:

class RealTimeFeedback {
  constructor(config) {
    this.handlers = config.handlers;
    this.actions = config.actions;
  }
  
  async processDeliveryResponse(response, lead, buyer) {
    const feedback = this.parseResponse(response);
    
    // Immediate handling
    switch (feedback.status) {
      case 'accepted':
        return this.handleAcceptance(feedback, lead, buyer);
        
      case 'rejected':
        return this.handleRejection(feedback, lead, buyer);
        
      case 'conditional':
        return this.handleConditional(feedback, lead, buyer);
        
      default:
        return this.handleUnknown(feedback, lead, buyer);
    }
  }
  
  parseResponse(response) {
    // Standard response format
    if (response.feedback) {
      return response.feedback;
    }
    
    // Parse from various formats
    return {
      status: this.determineStatus(response),
      reason: this.extractReason(response),
      code: this.extractCode(response),
      
      quality_score: response.quality_score,
      
      recommendations: {
        retry: response.retry_after,
        alternative_buyers: response.alternatives,
        improvements: response.suggested_improvements
      },
      
      metadata: {
        response_time: response.elapsed_ms,
        buyer_load: response.current_load,
        buyer_capacity: response.available_capacity
      }
    };
  }
  
  async handleRejection(feedback, lead, buyer) {
    // Log rejection
    await this.logFeedback({
      lead_id: lead.id,
      buyer_id: buyer.id,
      type: 'rejection',
      reason: feedback.reason,
      code: feedback.code,
      timestamp: new Date()
    });
    
    // Take action based on reason
    const action = this.selectAction(feedback.reason);
    
    switch (action.type) {
      case 'reroute':
        return this.rerouteLead(lead, action.options);
        
      case 'enhance':
        return this.enhanceAndRetry(lead, action.fields);
        
      case 'queue':
        return this.queueForLater(lead, action.delay);
        
      case 'return':
        return this.returnToSource(lead, feedback);
        
      default:
        return this.finalReject(lead, feedback);
    }
  }
  
  selectAction(reason) {
    const actionMap = {
      'duplicate': { type: 'return', options: { billable: false } },
      'invalid_phone': { type: 'enhance', fields: ['phone'] },
      'outside_hours': { type: 'queue', delay: 'next_business_day' },
      'over_capacity': { type: 'reroute', options: { exclude: [buyer.id] } },
      'low_quality': { type: 'reroute', options: { tier: 'economy' } },
      'missing_consent': { type: 'return', options: { reason: 'consent_required' } }
    };
    
    return actionMap[reason] || { type: 'final_reject' };
  }
}

Asynchronous Feedback

Webhook-based feedback:

class AsyncFeedbackHandler {
  constructor() {
    this.queue = new FeedbackQueue();
    this.processors = new Map();
  }
  
  // Webhook endpoint
  async receiveFeedback(request) {
    // Validate webhook signature
    if (!this.validateSignature(request)) {
      throw new Error('Invalid webhook signature');
    }
    
    const feedback = {
      ...request.body,
      received_at: new Date(),
      source_ip: request.ip,
      headers: request.headers
    };
    
    // Queue for processing
    await this.queue.add(feedback);
    
    // Acknowledge receipt
    return {
      status: 'received',
      feedback_id: feedback.id,
      processing_time: this.estimateProcessingTime()
    };
  }
  
  async processFeedbackQueue() {
    while (true) {
      const batch = await this.queue.getBatch(100);
      
      if (batch.length === 0) {
        await this.sleep(1000);
        continue;
      }
      
      // Process in parallel
      const results = await Promise.allSettled(
        batch.map(feedback => this.processSingleFeedback(feedback))
      );
      
      // Handle results
      this.handleProcessingResults(results, batch);
    }
  }
  
  async processSingleFeedback(feedback) {
    // Find original lead
    const lead = await this.findLead(feedback.reference_id);
    
    if (!lead) {
      throw new Error(`Lead not found: ${feedback.reference_id}`);
    }
    
    // Update lead with feedback
    await this.updateLead(lead, feedback);
    
    // Trigger actions
    await this.triggerActions(lead, feedback);
    
    // Update analytics
    await this.updateAnalytics(lead, feedback);
    
    return {
      lead_id: lead.id,
      feedback_id: feedback.id,
      actions_taken: this.getActionsSummary()
    };
  }
}

// Webhook configuration
const webhookEndpoint = {
  path: '/api/feedback/webhook',
  method: 'POST',
  
  authentication: {
    type: 'signature',
    header: 'X-Webhook-Signature',
    secret: process.env.WEBHOOK_SECRET,
    algorithm: 'sha256'
  },
  
  retry_policy: {
    max_attempts: 3,
    backoff: 'exponential',
    timeout: 5000
  },
  
  rate_limit: {
    max_per_minute: 1000,
    max_per_hour: 50000
  }
};

📁 Bulk Feedback Processing

File-Based Feedback

Process large feedback batches:

class BulkFeedbackProcessor {
  constructor() {
    this.supportedFormats = ['csv', 'json', 'xml'];
    this.validators = new Map();
    this.parsers = new Map();
  }
  
  async processFile(file, options = {}) {
    // Validate file
    const validation = await this.validateFile(file);
    if (!validation.valid) {
      throw new Error(`Invalid file: ${validation.errors.join(', ')}`);
    }
    
    // Parse file
    const records = await this.parseFile(file);
    
    // Process in chunks
    const chunkSize = options.chunkSize || 1000;
    const results = {
      total: records.length,
      processed: 0,
      successful: 0,
      failed: 0,
      errors: []
    };
    
    for (let i = 0; i < records.length; i += chunkSize) {
      const chunk = records.slice(i, i + chunkSize);
      const chunkResults = await this.processChunk(chunk, options);
      
      results.processed += chunkResults.processed;
      results.successful += chunkResults.successful;
      results.failed += chunkResults.failed;
      results.errors.push(...chunkResults.errors);
      
      // Progress callback
      if (options.onProgress) {
        options.onProgress({
          progress: results.processed / results.total,
          ...results
        });
      }
    }
    
    return results;
  }
  
  async processChunk(records, options) {
    const results = {
      processed: 0,
      successful: 0,
      failed: 0,
      errors: []
    };
    
    // Batch lookup leads
    const leadMap = await this.batchLookupLeads(
      records.map(r => r.lead_identifier)
    );
    
    // Process each record
    await Promise.all(records.map(async (record) => {
      try {
        const lead = leadMap.get(record.lead_identifier);
        
        if (!lead) {
          throw new Error(`Lead not found: ${record.lead_identifier}`);
        }
        
        await this.applyFeedback(lead, record, options);
        results.successful++;
        
      } catch (error) {
        results.failed++;
        results.errors.push({
          record: record.lead_identifier,
          error: error.message
        });
      }
      
      results.processed++;
    }));
    
    return results;
  }
  
  async applyFeedback(lead, feedback, options) {
    const updates = {
      feedback_received: true,
      feedback_date: feedback.date || new Date(),
      
      // Status updates
      buyer_status: feedback.status,
      buyer_reason: feedback.reason,
      
      // Quality updates
      buyer_quality_score: feedback.quality_score,
      buyer_feedback: feedback.comments,
      
      // Outcome data
      converted: feedback.converted,
      conversion_date: feedback.conversion_date,
      revenue: feedback.revenue,
      
      // Long-term metrics
      lifetime_value: feedback.ltv,
      retention_days: feedback.retention_days
    };
    
    // Apply updates
    await this.updateLead(lead.id, updates);
    
    // Trigger actions
    if (feedback.return_requested) {
      await this.processReturn(lead, feedback);
    }
    
    if (feedback.quality_issue) {
      await this.flagQualityIssue(lead, feedback);
    }
    
    // Update source scoring
    await this.updateSourceScore(lead.source, feedback);
  }
}

// Bulk file format example
const bulkFeedbackFormat = {
  csv: {
    headers: [
      'lead_id',
      'status',
      'reason',
      'quality_score',
      'converted',
      'revenue',
      'feedback_date'
    ],
    
    example: `
lead_id,status,reason,quality_score,converted,revenue,feedback_date
12345,accepted,,85,true,450.00,2024-01-15
12346,rejected,duplicate,0,false,0,2024-01-15
12347,accepted,,92,true,525.00,2024-01-15
    `
  },
  
  json: {
    structure: [
      {
        lead_id: '12345',
        status: 'accepted',
        quality_score: 85,
        converted: true,
        revenue: 450.00,
        feedback_date: '2024-01-15'
      }
    ]
  }
};

API-Based Bulk Feedback

Programmatic bulk updates:

class FeedbackAPI {
  constructor(config) {
    this.endpoint = config.endpoint;
    this.auth = config.auth;
    this.rateLimiter = new RateLimiter(config.rateLimit);
  }
  
  async sendBulkFeedback(feedbackArray) {
    // Validate batch
    const validation = this.validateBatch(feedbackArray);
    if (!validation.valid) {
      throw new Error(`Invalid batch: ${validation.errors.join(', ')}`);
    }
    
    // Split into smaller batches if needed
    const maxBatchSize = 500;
    const batches = this.chunk(feedbackArray, maxBatchSize);
    
    const results = [];
    
    for (const batch of batches) {
      // Rate limiting
      await this.rateLimiter.acquire();
      
      // Send batch
      const result = await this.sendBatch(batch);
      results.push(result);
      
      // Handle partial failures
      if (result.partial_failure) {
        await this.handlePartialFailure(result);
      }
    }
    
    return this.consolidateResults(results);
  }
  
  async sendBatch(batch) {
    const request = {
      method: 'POST',
      url: `${this.endpoint}/feedback/bulk`,
      headers: {
        'Authorization': `Bearer ${this.auth.token}`,
        'Content-Type': 'application/json',
        'X-Batch-ID': this.generateBatchId()
      },
      data: {
        feedback: batch,
        options: {
          skip_missing: true,
          update_analytics: true,
          trigger_actions: true
        }
      }
    };
    
    try {
      const response = await axios(request);
      return response.data;
      
    } catch (error) {
      if (error.response?.status === 429) {
        // Rate limited - wait and retry
        const retryAfter = error.response.headers['retry-after'] || 60;
        await this.sleep(retryAfter * 1000);
        return this.sendBatch(batch);
      }
      
      throw error;
    }
  }
}

🤖 Automated Actions

Feedback-Driven Automation

Automate based on feedback:

class FeedbackAutomation {
  constructor() {
    this.rules = [];
    this.actions = new Map();
  }
  
  addRule(rule) {
    this.rules.push({
      name: rule.name,
      conditions: this.compileConditions(rule.conditions),
      actions: rule.actions,
      priority: rule.priority || 0,
      enabled: rule.enabled !== false
    });
    
    // Sort by priority
    this.rules.sort((a, b) => b.priority - a.priority);
  }
  
  async processFeedback(lead, feedback) {
    const context = {
      lead,
      feedback,
      history: await this.getLeadHistory(lead.id),
      source: await this.getSourceInfo(lead.source),
      buyer: await this.getBuyerInfo(feedback.buyer_id)
    };
    
    // Find matching rules
    const matchingRules = this.rules.filter(rule => 
      rule.enabled && rule.conditions(context)
    );
    
    // Execute actions
    for (const rule of matchingRules) {
      await this.executeActions(rule.actions, context);
      
      // Stop if exclusive rule
      if (rule.exclusive) break;
    }
  }
  
  async executeActions(actions, context) {
    for (const action of actions) {
      const handler = this.actions.get(action.type);
      
      if (!handler) {
        console.error(`Unknown action type: ${action.type}`);
        continue;
      }
      
      try {
        await handler(action.params, context);
      } catch (error) {
        console.error(`Action failed: ${action.type}`, error);
        
        if (action.required) {
          throw error;
        }
      }
    }
  }
}

// Example automation rules
const automationRules = [
  {
    name: 'High-Value Conversion Bonus',
    conditions: {
      all: [
        { field: 'feedback.converted', equals: true },
        { field: 'feedback.revenue', greater_than: 1000 }
      ]
    },
    actions: [
      {
        type: 'update_source_tier',
        params: { tier: 'premium' }
      },
      {
        type: 'increase_source_cap',
        params: { percentage: 20 }
      },
      {
        type: 'send_notification',
        params: {
          recipient: 'source_manager',
          message: 'High-value conversion from {{source.name}}'
        }
      }
    ]
  },
  
  {
    name: 'Quality Issue Response',
    conditions: {
      any: [
        { field: 'feedback.quality_score', less_than: 50 },
        { field: 'feedback.reason', in: ['invalid_data', 'fake_info'] }
      ]
    },
    actions: [
      {
        type: 'flag_source',
        params: { flag: 'quality_review' }
      },
      {
        type: 'reduce_source_cap',
        params: { percentage: 50 }
      },
      {
        type: 'require_enhancement',
        params: { enhancements: ['phone_verify', 'email_verify'] }
      }
    ]
  },
  
  {
    name: 'Duplicate Return Process',
    conditions: {
      all: [
        { field: 'feedback.reason', equals: 'duplicate' },
        { field: 'lead.billable', equals: true }
      ]
    },
    actions: [
      {
        type: 'process_return',
        params: { credit_type: 'full' }
      },
      {
        type: 'update_dedup_window',
        params: { extend_days: 30 }
      }
    ]
  }
];

Return Processing

Handle lead returns:

class ReturnProcessor {
  async processReturn(lead, feedback) {
    // Validate return request
    const validation = await this.validateReturn(lead, feedback);
    
    if (!validation.valid) {
      throw new Error(`Invalid return: ${validation.reason}`);
    }
    
    // Create return record
    const returnRecord = {
      id: this.generateReturnId(),
      lead_id: lead.id,
      buyer_id: feedback.buyer_id,
      
      reason: feedback.return_reason,
      requested_date: new Date(),
      
      original_transaction: {
        date: lead.delivered_at,
        price: lead.price,
        buyer: lead.buyer
      },
      
      status: 'pending',
      
      validation: validation
    };
    
    // Process based on return type
    switch (feedback.return_reason) {
      case 'duplicate':
        return this.processDuplicateReturn(returnRecord);
        
      case 'invalid_data':
        return this.processInvalidDataReturn(returnRecord);
        
      case 'no_consent':
        return this.processConsentReturn(returnRecord);
        
      case 'quality':
        return this.processQualityReturn(returnRecord);
        
      default:
        return this.processGeneralReturn(returnRecord);
    }
  }
  
  async processDuplicateReturn(returnRecord) {
    // Find original lead
    const original = await this.findOriginalLead(
      returnRecord.lead_id,
      returnRecord.buyer_id
    );
    
    if (original) {
      returnRecord.duplicate_of = original.id;
      returnRecord.original_date = original.created_at;
    }
    
    // Auto-approve if within policy
    if (this.withinDuplicatePolicy(returnRecord)) {
      returnRecord.status = 'approved';
      returnRecord.credit_amount = returnRecord.original_transaction.price;
      
      // Process credit
      await this.issueCredit(returnRecord);
    } else {
      // Queue for manual review
      returnRecord.status = 'manual_review';
      await this.queueForReview(returnRecord);
    }
    
    return returnRecord;
  }
  
  async issueCredit(returnRecord) {
    // Create credit transaction
    const credit = {
      type: 'return_credit',
      amount: returnRecord.credit_amount,
      
      reference: {
        return_id: returnRecord.id,
        lead_id: returnRecord.lead_id,
        original_transaction: returnRecord.original_transaction
      },
      
      apply_to: returnRecord.buyer_id,
      
      effective_date: new Date()
    };
    
    // Apply credit
    await this.applyCredit(credit);
    
    // Update return status
    returnRecord.status = 'completed';
    returnRecord.completed_date = new Date();
    returnRecord.credit_issued = credit;
    
    // Notify parties
    await this.notifyReturn(returnRecord);
  }
}

📊 Quality Scoring Updates

Dynamic Quality Adjustment

Update quality scores based on feedback:

class QualityScoreManager {
  constructor() {
    this.scoringEngine = new ScoringEngine();
    this.history = new QualityHistory();
  }
  
  async updateQualityScores(feedback) {
    // Get current scores
    const currentScores = {
      lead: await this.getLeadScore(feedback.lead_id),
      source: await this.getSourceScore(feedback.source_id),
      category: await this.getCategoryScore(feedback.category)
    };
    
    // Calculate adjustments
    const adjustments = this.calculateAdjustments(feedback, currentScores);
    
    // Apply updates
    await this.applyScoreUpdates(adjustments);
    
    // Track history
    await this.recordScoreChanges(adjustments, feedback);
    
    // Trigger thresholds
    await this.checkThresholds(adjustments);
  }
  
  calculateAdjustments(feedback, currentScores) {
    const adjustments = {
      lead: 0,
      source: 0,
      category: 0
    };
    
    // Conversion feedback
    if (feedback.converted !== undefined) {
      const conversionImpact = feedback.converted ? 5 : -3;
      adjustments.lead += conversionImpact;
      adjustments.source += conversionImpact * 0.1; // Smaller source impact
    }
    
    // Quality feedback
    if (feedback.quality_score !== undefined) {
      const qualityDelta = feedback.quality_score - currentScores.lead;
      adjustments.lead = qualityDelta * 0.3; // Weighted average
    }
    
    // Rejection feedback
    if (feedback.rejected) {
      const rejectionImpact = this.getRejectionImpact(feedback.reason);
      adjustments.lead += rejectionImpact.lead;
      adjustments.source += rejectionImpact.source;
    }
    
    // Time decay
    const ageMultiplier = this.getAgeMultiplier(feedback.lead_age);
    Object.keys(adjustments).forEach(key => {
      adjustments[key] *= ageMultiplier;
    });
    
    return adjustments;
  }
  
  getRejectionImpact(reason) {
    const impactMap = {
      'invalid_phone': { lead: -10, source: -2 },
      'fake_data': { lead: -20, source: -5 },
      'duplicate': { lead: 0, source: -0.5 },
      'no_interest': { lead: -5, source: -1 },
      'wrong_criteria': { lead: -2, source: 0 }
    };
    
    return impactMap[reason] || { lead: -5, source: -1 };
  }
}

Source Reputation Management

Track and update source quality:

class SourceReputationManager {
  async updateSourceReputation(sourceId, feedbackBatch) {
    const metrics = await this.calculateSourceMetrics(sourceId, feedbackBatch);
    
    const reputation = {
      source_id: sourceId,
      updated_at: new Date(),
      
      // Core metrics
      acceptance_rate: metrics.accepted / metrics.total,
      conversion_rate: metrics.converted / metrics.accepted,
      quality_score: metrics.avg_quality_score,
      
      // Trends
      trend_7d: this.calculateTrend(sourceId, 7),
      trend_30d: this.calculateTrend(sourceId, 30),
      
      // Categories
      performance_tier: this.calculateTier(metrics),
      
      // Recommendations
      recommendations: this.generateRecommendations(metrics)
    };
    
    // Update database
    await this.saveReputation(reputation);
    
    // Trigger actions
    await this.triggerReputationActions(reputation);
    
    return reputation;
  }
  
  calculateTier(metrics) {
    const score = 
      metrics.acceptance_rate * 0.3 +
      metrics.conversion_rate * 0.4 +
      (metrics.avg_quality_score / 100) * 0.3;
    
    if (score > 0.85) return 'premium';
    if (score > 0.70) return 'standard';
    if (score > 0.50) return 'economy';
    return 'review';
  }
  
  async triggerReputationActions(reputation) {
    // Tier changes
    const previousTier = await this.getPreviousTier(reputation.source_id);
    
    if (reputation.performance_tier !== previousTier) {
      await this.handleTierChange(reputation, previousTier);
    }
    
    // Threshold alerts
    if (reputation.acceptance_rate < 0.5) {
      await this.alert('Low acceptance rate', reputation);
    }
    
    if (reputation.quality_score < 60) {
      await this.alert('Low quality score', reputation);
    }
  }
}

📊 Analytics and Reporting

Feedback Analytics Dashboard

Comprehensive feedback insights:

class FeedbackAnalytics {
  async generateDashboard(dateRange) {
    const data = await this.fetchFeedbackData(dateRange);
    
    return {
      summary: {
        total_feedback: data.length,
        acceptance_rate: this.calculateAcceptanceRate(data),
        conversion_rate: this.calculateConversionRate(data),
        return_rate: this.calculateReturnRate(data),
        avg_quality_score: this.calculateAvgQuality(data)
      },
      
      by_buyer: this.analyzeFeedbackByBuyer(data),
      by_source: this.analyzeFeedbackBySource(data),
      by_reason: this.analyzeFeedbackByReason(data),
      
      trends: {
        daily: this.calculateDailyTrends(data),
        quality: this.calculateQualityTrends(data),
        conversion: this.calculateConversionTrends(data)
      },
      
      insights: this.generateInsights(data),
      
      recommendations: this.generateRecommendations(data)
    };
  }
  
  analyzeFeedbackByBuyer(data) {
    const buyerGroups = this.groupBy(data, 'buyer_id');
    
    return Object.entries(buyerGroups).map(([buyerId, feedback]) => ({
      buyer_id: buyerId,
      total_feedback: feedback.length,
      
      acceptance_rate: this.calculateAcceptanceRate(feedback),
      
      rejection_reasons: this.topRejectionReasons(feedback),
      
      quality_metrics: {
        avg_score: this.calculateAvgQuality(feedback),
        score_distribution: this.calculateDistribution(feedback, 'quality_score')
      },
      
      financial_metrics: {
        total_returns: this.countReturns(feedback),
        return_amount: this.sumReturnAmounts(feedback),
        net_revenue: this.calculateNetRevenue(feedback)
      },
      
      trends: this.calculateBuyerTrends(feedback)
    }));
  }
  
  generateInsights(data) {
    const insights = [];
    
    // Rejection pattern insights
    const rejectionPatterns = this.findRejectionPatterns(data);
    if (rejectionPatterns.length > 0) {
      insights.push({
        type: 'rejection_pattern',
        severity: 'high',
        message: `Found ${rejectionPatterns.length} concerning rejection patterns`,
        details: rejectionPatterns,
        recommendations: this.getRejectionRecommendations(rejectionPatterns)
      });
    }
    
    // Quality degradation
    const qualityTrend = this.calculateQualityTrend(data);
    if (qualityTrend.slope < -0.5) {
      insights.push({
        type: 'quality_decline',
        severity: 'medium',
        message: 'Quality scores declining over time',
        details: qualityTrend,
        recommendations: ['Review source criteria', 'Increase validation']
      });
    }
    
    // Buyer satisfaction
    const buyerSatisfaction = this.analyzeBuyerSatisfaction(data);
    buyerSatisfaction.forEach(buyer => {
      if (buyer.satisfaction < 0.7) {
        insights.push({
          type: 'buyer_dissatisfaction',
          severity: 'high',
          message: `Buyer ${buyer.id} showing low satisfaction`,
          details: buyer,
          recommendations: ['Schedule buyer review', 'Analyze requirements']
        });
      }
    });
    
    return insights;
  }
}

Feedback Loop Reporting

Track feedback effectiveness:

const feedbackLoopReport = {
  period: 'last_30_days',
  
  loop_performance: {
    avg_feedback_time: '4.2 hours',
    feedback_coverage: '94%',
    action_rate: '76%',
    
    improvement_metrics: {
      quality_improvement: '+12%',
      acceptance_improvement: '+18%',
      return_reduction: '-31%'
    }
  },
  
  automation_effectiveness: {
    rules_triggered: 15234,
    successful_actions: 14876,
    manual_interventions: 358,
    
    time_saved: '127 hours',
    cost_saved: '$4,250'
  },
  
  source_improvements: [
    {
      source: 'Source A',
      before: { quality: 72, acceptance: 0.68 },
      after: { quality: 85, acceptance: 0.84 },
      actions_taken: ['Added validation', 'Updated criteria']
    }
  ],
  
  buyer_satisfaction: {
    feedback_rating: 4.2,
    would_recommend: '87%',
    
    comments: [
      'Quick response to quality issues',
      'Return process is smooth',
      'Would like more real-time updates'
    ]
  }
};

💡 Best Practices

Implementation Guidelines

1. Start with Real-Time: Capture immediate feedback first
2. Standardize Formats: Use consistent feedback structure
3. Automate Carefully: Start with safe, clear actions
4. Monitor Impact: Track feedback loop effectiveness
5. Iterate Regularly: Refine rules based on results

Feedback Strategy

const feedbackStrategy = {
  collection: {
    real_time: 'Delivery responses',
    near_real_time: 'Webhooks within 5 minutes',
    batch: 'Daily files for conversions',
    periodic: 'Weekly quality reviews'
  },
  
  processing: {
    immediate: ['Duplicates', 'Invalid data'],
    queued: ['Quality scores', 'Conversion status'],
    scheduled: ['Returns', 'Credits']
  },
  
  actions: {
    automated: ['Rerouting', 'Source flagging', 'Simple returns'],
    semi_automated: ['Quality adjustments', 'Cap changes'],
    manual: ['Dispute resolution', 'Major source changes']
  },
  
  measurement: {
    kpis: [
      'Feedback coverage',
      'Action rate',
      'Quality improvement',
      'Return rate reduction'
    ]
  }
};

📚 Related Documentation

• Buyer Step Configuration - Buyer setup
• Quality Control - Quality strategies
• Analytics Guide - Reporting setup

🔄 Feedback Excellence: A robust feedback system creates continuous improvement loops that benefit all parties. Implement comprehensively, automate intelligently, and always act on insights!