Email Marketing Platform Integrations

Connect LeadConduit to popular email marketing platforms for automated list management, campaign triggers, and lead nurturing. Master integrations with ActiveCampaign, Constant Contact, Mailchimp, and more.

📍 You Are Here

You need to automatically add leads to email marketing platforms, trigger campaigns, and manage subscriber data. This guide covers the major email platform integrations and best practices for each.

🎯 What You'll Learn

Platform-specific setup steps
Field mapping strategies
List and tag management
Automation triggers
Compliance considerations
Error handling

📧 ActiveCampaign Integration

Initial Setup

Configure ActiveCampaign connection:

Get API Credentials:
- Log into ActiveCampaign
- Settings → Developer
- Copy API URL and Key

Add Integration:

Step Type: Delivery
Integration: ActiveCampaign
Name: Add to ActiveCampaign
API URL: https://youraccnt.api-us1.com
API Key: [Your API key]

Contact Creation

Map lead fields:

// Required fields
email → email
first_name → firstName
last_name → lastName

// Optional fields
phone_1 → phone
city → fieldValues[city]
state → fieldValues[state]
zip → fieldValues[zip]

// Custom fields
lead.source → fieldValues[lead_source]
lead.quality_score → fieldValues[quality_score]

List Management

Add to specific lists:

List Selection:
  Method: Static
  List ID: 2
  Status: Active

# Or dynamic assignment
List Selection:
  Method: Dynamic
  List Field: {{lead.campaign_list_id}}

Automation Triggers

Start automations on add:

// Trigger automation
automation_id: 5

// With custom data
automation_data: {
  score: {{lead.quality_score}},
  source: {{lead.source}},
  date_added: {{now}}
}

Tags and Segmentation

Apply dynamic tags:

// Tag based on lead data
tags: [
  "leadconduit",
  "{{lead.state}}",
  "score_{{lead.score_range}}",
  "{{lead.source}}"
]

// Conditional tags
if (lead.score > 80) {
  tags.push("high_value");
}
if (lead.state in ["CA", "TX", "FL"]) {
  tags.push("priority_state");
}

📬 Constant Contact Integration

Setup Process

OAuth Connection:
- Click "Connect to Constant Contact"
- Authorize LeadConduit
- Select account

Configure Step:

Step Type: Delivery
Integration: Constant Contact
Name: Add Contact
Account: [Selected account]

Contact Management

Create or update contacts:

// Contact data
email_address → email
first_name → first_name
last_name → last_name
phone_numbers: [{
  phone_number: {{phone_1}},
  kind: "home"
}]

// Address
street_addresses: [{
  street: {{address}},
  city: {{city}},
  state: {{state}},
  postal_code: {{zip}},
  country: "USA"
}]

List Assignment

Multiple list options:

// Single list
list_memberships: ["list_id_123"]

// Multiple lists
list_memberships: [
  "general_list_id",
  "state_{{state}}_list_id",
  "source_{{source}}_list_id"
]

// Conditional lists
if (lead.product_interest) {
  lists.push("product_" + lead.product_interest);
}

Custom Fields

Map to custom fields:

custom_fields: [
  {
    custom_field_id: "custom_field_1",
    value: {{lead.custom_data}}
  },
  {
    custom_field_id: "lead_score",
    value: {{lead.quality_score}}
  }
]

🐵 Mailchimp Integration

Authentication

Set up API connection:

Get API Key:
- Account → Extras → API Keys
- Create key for LeadConduit
Find Data Center:
- Look at API key suffix (e.g., -us10)
- This is your data center

Configure:

API Key: xxxxxxxxxx-us10
Data Center: us10

Audience Management

Add to audiences (lists):

// Select audience
audience_id: "a1b2c3d4"

// Member data
email_address: {{email}}
status: "subscribed" // or "pending" for double opt-in
merge_fields: {
  FNAME: {{first_name}},
  LNAME: {{last_name}},
  PHONE: {{phone_1}},
  STATE: {{state}}
}

Tags and Segments

Organize subscribers:

// Apply tags
tags: [
  "leadconduit",
  "{{date:YYYY-MM}}",
  "{{lead.source}}",
  "{{lead.quality_tier}}"
]

// Segment assignment
segments: {
  static_segment_id: "12345",
  conditional_merge: true
}

Marketing Preferences

Set interests and preferences:

interests: {
  "interest_id_1": true,  // Newsletter
  "interest_id_2": false, // Promotions
  "interest_id_3": {{lead.wants_updates}}
}

marketing_permissions: [{
  marketing_permission_id: "gdpr_email",
  enabled: true
}]

🔄 Common Patterns

Double Opt-In Flow

Compliance-focused approach:

// Step 1: Add as pending
{
  email: {{email}},
  status: "pending",
  merge_fields: {
    SIGNUP_SOURCE: "leadconduit",
    SIGNUP_DATE: {{now}}
  }
}

// Platform sends confirmation email
// User confirms = status changes to "subscribed"

Progressive Profiling

Update data over time:

// Initial add
{
  email: {{email}},
  status: "subscribed",
  merge_fields: {
    FNAME: {{first_name}},
    LNAME: {{last_name}}
  }
}

// Later update with more data
{
  email: {{email}},
  merge_fields: {
    PHONE: {{phone}},
    BIRTHDAY: {{birthday}},
    INTERESTS: {{interests}}
  },
  update_existing: true
}

Suppression Handling

Respect unsubscribes:

// Check suppression before adding
Pre-step: Query Suppression List

// Only add if not suppressed
if (!suppressed) {
  // Add to email platform
} else {
  // Skip or route elsewhere
}

⚡ Performance Optimization

Batch Operations

For high volume:

// Collect leads for batch
const batchSize = 500;
const batch = [];

// Add to batch
batch.push({
  email_address: lead.email,
  status: "subscribed",
  merge_fields: getMergeFields(lead)
});

// Send when full
if (batch.length >= batchSize) {
  sendBatch(batch);
  batch = [];
}

Caching Strategies

Reduce API calls:

// Cache list IDs
const listCache = {
  "California Leads": "list_123",
  "Texas Leads": "list_456",
  "High Value": "list_789"
};

// Use cached values
const listId = listCache[getListName(lead)];

🚨 Error Handling

Common Errors

"Already exists":

// Handle existing contacts
if (error.code === "MEMBER_EXISTS") {
  // Update instead of create
  updateContact(email, data);
}

"Invalid email":

// Pre-validate emails
if (!isValidEmail(email)) {
  // Route to manual review
  routeToReview(lead, "Invalid email format");
}

Rate Limits:

// Implement backoff
if (error.code === "RATE_LIMIT") {
  delay(60000); // Wait 1 minute
  retry();
}

📋 Best Practices

Field Mapping

Standardize across platforms:

// Consistent mapping
const fieldMap = {
  leadconduit: {
    email: "email",
    first_name: "first_name",
    last_name: "last_name",
    phone_1: "phone"
  },
  activecampaign: {
    email: "email",
    first_name: "firstName",
    last_name: "lastName",
    phone_1: "phone"
  },
  mailchimp: {
    email: "email_address",
    first_name: "FNAME",
    last_name: "LNAME",
    phone_1: "PHONE"
  }
};

Compliance

Ensure legal compliance:

Explicit Consent: Only add leads with clear consent
Suppression Lists: Check and respect opt-outs
Data Minimization: Only send necessary fields
Audit Trail: Log all email platform additions

Testing

Thorough testing process:

Test Contacts: Use test emails first
Verify Data: Check fields mapped correctly
Test Automations: Ensure triggers work
Monitor Bounces: Watch for delivery issues

📊 Monitoring Integration Health

Track key metrics:

const integrationMetrics = {
  success_rate: successful_adds / total_attempts,
  duplicate_rate: duplicates / total_attempts,
  error_rate: errors / total_attempts,
  avg_response_time: sum(response_times) / count,
  
  // Platform specific
  automation_triggers: automation_starts / successful_adds,
  unsubscribe_rate: unsubscribes / total_added,
  engagement_rate: opens / delivered
};

🔧 Platform-Specific Tips

ActiveCampaign

Use automation triggers for complex workflows
Leverage deal/pipeline features for sales
Set up lead scoring based on engagement

Constant Contact

Best for simple newsletter management
Use for event registrations
Good for retail/local business

Mailchimp

Excellent for e-commerce integration
Strong segmentation capabilities
Use for A/B testing campaigns

Webhook Integration - Custom integrations
Data Mapping - Field transformations
Email Compliance - Legal requirements

📧 Email Excellence: Successful email marketing starts with clean data and proper integration. Choose the right platform for your needs and implement thoroughly!