Working with Leads

Your Data Command Center

Leads are the lifeblood of your business, and understanding how they flow through LeadConduit gives you the power to optimize every aspect of your operation. This guide covers everything from basic lead data concepts to advanced event tracking and real-time streaming.

📍 You are here: Learning to master lead data and analytics
🎯 What you'll achieve: Complete visibility into your lead operations
🚀 The outcome: Data-driven decisions that boost ROI

What You'll Learn

[Understanding Lead Data](/guide/leads/understanding-lead-data)

10 minutes · Beginner

Before diving into the technical stuff, let's build a solid foundation. You'll discover:

How LeadConduit structures lead data
The magic of automatic field parsing
Why data types matter (and save you headaches)
Real examples from your industry

Perfect if: You're new to LeadConduit or want to understand the data model better.

[Tracking Lead Events](/guide/leads/tracking-lead-events)

15 minutes · Intermediate

Every lead tells a story through events. Learn to read that story:

What events reveal about lead quality
How to spot problems before they cost money
Using events for debugging and optimization
Building event-based alerts

Perfect if: You want deeper insights into what's happening with your leads.

[Event Analysis Deep Dive](/guide/leads/event-analysis)

20 minutes · Advanced

Turn raw events into actionable intelligence:

Analyzing acceptance patterns
Tracking delivery success rates
Understanding rejection reasons
Optimizing based on event data

Perfect if: You're ready to use events for serious optimization.

[Real-Time Streaming with Firehose](/guide/leads/firehose-setup)

25 minutes · Advanced

Connect LeadConduit to your data ecosystem:

Setting up real-time event streaming
Feeding data warehouses and BI tools
Building live dashboards
Handling massive scale

Perfect if: You need leads and events in external systems instantly.

Quick Wins

See Your Lead Data Right Now

Go to Leads in the navigation
Click any recent lead
Look at the Data tab
Notice how phone numbers are automatically parsed into components? That's the type system at work!

Check Recent Events

From any lead, click the Events tab
See the complete journey from submission to delivery
Each event shows exactly what happened and when
Red events? That's where to focus your attention

Export Your First Dataset

Go to Exports → Create Export
Select "Last 24 hours" and "All fields"
Download as CSV
Open in Excel to see your structured lead data

Common Questions

"What's the difference between a lead and an event?"

Lead: The actual data (name, email, phone, etc.)
Events: The story of what happened to that lead (received, validated, delivered, etc.)

Think of it like a package delivery - the lead is the package, events are the tracking updates.

"How long does LeadConduit keep my data?"

Leads: 30 days by default (customizable)
Events: 30 days by default (customizable)
Exports: Create permanent archives anytime
Firehose: Stream to your systems for permanent storage

"Can I add custom fields?"

Absolutely! LeadConduit adapts to your business:

Add any custom field through flow configuration
Choose from various types (text, number, date, etc.)
Custom fields work just like standard ones
They're included in events and exports

"What happens to invalid data?"

LeadConduit is forgiving but informative:

Invalid data is marked but not rejected by default
You see what's invalid and why
You decide whether to accept it
Events track validation results

Pro Tips

💡 Event Patterns Tell Stories
Look for patterns in your events:

Rejections spiking at certain hours? Check your acceptance criteria
Delivery failures to one buyer? Check their endpoint
Slow processing times? Look for enhancement bottlenecks

📊 Use Events for Debugging
When a lead doesn't behave as expected:

Find the lead
Check its events
Look for red (failure) events
The event details show exactly what went wrong

🚀 Firehose Changes Everything
Once you set up Firehose:

Build real-time dashboards in Tableau/PowerBI
Set up alerts in your monitoring system
Feed machine learning models
Never miss an insight

Success Path

Week 1: Master the Basics

✓ Understand lead data structure
✓ Navigate the Leads interface
✓ Read event timelines
✓ Create your first export

Week 2: Dive Deeper

✓ Analyze acceptance patterns
✓ Track source quality via events
✓ Set up event-based alerts
✓ Export data for analysis

Week 3: Advanced Analytics

✓ Configure Firehose
✓ Build external dashboards
✓ Create automated reports
✓ Optimize based on insights

Need Help?

🎓 Keep Learning

Types Reference - Deep dive into data parsing
Events Reference - Complete event documentation
API Guide - Programmatic access to events

🤝 Get Support

Quick question? Check our Event FAQ
Stuck? Email support@activeprospect.com
Complex setup? Ask about our onboarding services

🎯 Remember: Your leads are more than just data - they're the story of your business. Events tell you that story, exports let you analyze it, and Firehose lets you act on it in real-time. Master these tools, and you master your lead operation.

Ready to start? Jump to Understanding Lead Data →