Capturing leads from Unbounce

Guide overview

Summary:
This guide explains how to capture leads from Unbounce landing pages by integrating TrustedForm Certify—ensuring that every form submission automatically includes a hidden certificate URL that documents consumer consent.

Learning objectives:

• Understand the benefits of integrating TrustedForm Certify with Unbounce forms.
• Learn how to embed the TrustedForm Certify JavaScript.
• Verify that the certificate URL is correctly captured and transmitted with your lead data.
• Troubleshoot common issues in the integration process.

Quick start workflow

1. Sign up / Log in
2. Configure basic settings in TrustedForm and Unbounce
3. Embed the TrustedForm Certify Script into your Unbounce form
4. Publish and test your form submission
5. Validate your setup and review certification data

Step‑by‑step instructions

Step 1. Embed TrustedForm Certify into your Unbounce form

• Goal:
  Automatically capture user consent by adding a hidden field that stores a unique TrustedForm Certificate URL with each form submission.

• Context:
  TrustedForm Certify runs on your landing page to create a certificate URL (by default stored in the field “xxTrustedFormCertUrl”). This URL serves as proof that the lead viewed and interacted with your page. For more details on how TrustedForm Certify works, refer to the TrustedForm documentation.

Instructions:

1. Log in to your Unbounce account and open the landing page containing your lead capture form or create a new page.
   
   
   
2. Then click on ‘Edit’.
   
   
   
3. Click “Add New Javascript”. Note that it is best to leave the default of “Before body end tag” for placement.
   
   
   
4. Paste the TrustedForm Certify JavaScript snippet here. (If you wish to customize the name of the hidden field, update the “field” variable in the snippet accordingly). You can get the TrustedForm Javascript snippet by logging into your TrustedForm account and navigating to the Certify tab.
   
   
   
5. Save your changes and republish the landing page.
6. To submit from this page directly to LeadConduit, go back to the Unbounce page’s overview and add a webhook integration, using the submit link from your LeadConduit submission docs.
   
   
   

Expected result:
When the landing page loads, the TrustedForm Certify script runs and injects a hidden field (e.g., “xxTrustedFormCertUrl”) into the form. This field is populated with a certificate URL that begins with “https://cert.trustedform.com/”.

Step 2. Test the Unbounce form submission

• Goal:
  Confirm that the TrustedForm Certificate URL is captured and transmitted with the lead data upon form submission.

• Context:
  A successful test ensures that every lead submission from your Unbounce form includes the hidden certificate URL. This verification is critical for compliance and for proving that consumer consent was obtained.

Instructions:

1. Open the published landing page in a fresh incognito or private browser window.
2. Fill out the lead capture form with sample data and submit the form.
3. Use your browser’s Developer Tools and navigate to the “Network” tab to inspect the form submission payload.
4. Verify that the hidden field (e.g., “xxTrustedFormCertUrl”) is present and its value is a valid HTTPS certificate URL.

Expected result:
The lead submission payload includes the TrustedForm Certificate URL, indicating that the TrustedForm Certify script is functioning correctly and ensuring consumer consent is documented.

Validate your setup

To confirm that the integration is working correctly:

• Inspect the Document Object Model (DOM): Open your published landing page, use the browser’s “Inspect” tool, and verify that the hidden certificate field (e.g., “xxTrustedFormCertUrl”) is present and populated with a valid URL.
• Submit a test lead: Perform a test submission and check your server or CRM to ensure the certificate URL is transmitted along with the lead data.
• Review certificate details: Log into your TrustedForm account to review the certificate details, including metadata such as creation timestamp, browser information, and session data that document consumer consent.

Troubleshooting

Frequently Asked Questions (FAQ)

My Unbounce page is not capturing the TrustedForm Certificate URL. What should I do?

First, verify that the TrustedForm Certify script is correctly inserted within the <body> of your landing page. Then, use your browser’s “Inspect” tool to check that the hidden field (e.g., “xxTrustedFormCertUrl”) is present and populated. If not, review your script configuration and consider disabling ad blockers.

Can I customize the name of the hidden certificate URL field?

Yes. You can update the “field” variable in the TrustedForm Certify script (e.g., changing “xxTrustedFormCertUrl” to your preferred field name). Ensure that your Unbounce form accepts and transmits this custom field name.

How do I confirm that consumer consent is accurately recorded?

After submitting a test lead, review the TrustedForm Certificate in your account. The certificate will display detailed metadata, such as a creation timestamp and browser information, that serve as proof of consumer consent.

Glossary

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