BriteVerify Add-Ons

Feature snapshot

Summary:
BriteVerify add‑ons are verification services within LeadConduit that pre‑validate phone numbers, email addresses, and physical mailing addresses in real time, ensuring data quality and improving deliverability.

Key benefits:

• Reduces email bounce rates by identifying disposable, improperly formatted, or non‑existent email addresses
• Enhances physical mail efficacy by validating and standardizing addresses against USPS CASS standards
• Saves time and costs by filtering out uncontactable or poor‑quality leads before further processing
• Improves overall campaign performance and sender reputation by ensuring only verified leads proceed

Typical use cases:

• Screening incoming leads to verify accurate email contact before initiating email marketing
• Validating physical addresses prior to dispatching promotional or transactional mail
• Blocking disposable or role‑based email addresses that might detract from deliverability metrics
• Enhancing lead data quality for regulated industries and high‑value marketing campaigns

How BriteVerify add‑ons work

BriteVerify add‑ons integrate seamlessly into your LeadConduit flow as additional processing steps. When added to your flow, these add‑ons perform real‑time verification of phone numbers, email addresses, and physical mailing addresses by connecting to external validation services. Upon processing a lead, the add‑on appends detailed verification data—such as status flags, error messages, and processing duration—to help you decide whether the lead should continue through your flow or be flagged as a failure.

Step‑by‑step instructions

Email Validation add‑on

1. Open your LeadConduit flow and click on “Edit Flow”.

2. Click on “Add to Flow > Add‑On”.

3. In the list of available add‑ons, search for “Email Validation by BriteVerify” and click on it.

   

4. Decide if the lead should stop processing and be marked as Failure when BriteVerify returns a failure.

   

5. When prompted, configure the add‑on by specifying if you want to filter out invalid email addresses and select extra failure alerts (such as Disposable, Role Address, or Account Invalid).

   

6. Click “Finish” to add the Email Validation add‑on to your flow.

Expected result:
Your flow now includes an Email Validation step that verifies each submitted email address and appends verification data (e.g., status, error code, error message, and duration) to the lead record.

Address Verification add‑on

1. Open your LeadConduit flow and click on “Edit Flow”.

2. Click on “Add to Flow > Add‑On”.

3. In the list of available add‑ons, search for “Address Verification by BriteVerify” and click on it.

   

4. Decide if the lead should stop processing and be marked as Failure when BriteVerify returns a failure.

   

5. When prompted, decide whether to filter out leads with invalid addresses and select additional failure alerts (such as missing address details or non deliverable addresses).

   

6. Click “Finish” to add the Address Verification add‑on to your flow.

Expected result:
The flow now includes an Address Verification step that validates physical mailing addresses by checking and standardizing them against USPS CASS standards. The add‑on appends key data such as Address 1, Address 2, City, State, Zip, status, and any relevant error messages.

Phone Verification add‑on

1. Open your LeadConduit flow and click on “Edit Flow”.

2. Click on “Add to Flow > Add‑On”.

3. In the list of available add‑ons, search for “Phone Verification by BriteVerify” and click on it.

   

4. Decide if the lead should stop processing and be marked as Failure when BriteVerify returns a failure.

   

5. When prompted, configure the add‑on by specifying if you want to filter out invalid email addresses and select extra failure alerts (such as Disposable, Role Address, or Account Invalid).

   

6. Click “Finish” to add the Phone Verification add‑on to your flow.

Expected result:
Your flow now includes a Phone Verification step that verifies each submitted phone number and appends verification data (e.g., status, error code, error message, and duration) to the lead record.

Validation & monitoring (optional)

• Test the setup: Submit test leads with known valid and invalid email addresses and phone numbers as well as complete and incomplete mailing addresses. Verify that the add‑on appends accurate statuses (e.g., “valid”, “invalid”, “unknown”) and corresponding error messages when applicable.
• Where to monitor?: Review the LeadConduit event log for each add‑on step to see appended fields including Status, Error, Duration, and any failure alert flags.

Best practices

• Always configure explicit failure alerts that align with your quality standards (e.g., blocking disposable or role‑based emails and incomplete addresses).
• Regularly test the add‑on configuration with known valid and invalid data samples to ensure reliable filtering of bad leads.
• Document which failure alerts are enabled and communicate these parameters with marketing and sales teams to clarify lead rejections.
• Monitor the “Duration” and other appended metrics in LeadConduit event logs to quickly identify connectivity or service performance issues.

Troubleshooting

Frequently Asked Questions (FAQ)

Q: What does the “Disposable” flag indicate in Email Validation?
A: It indicates that the email address is temporary, often created for one‑time use, which may negatively affect long‑term deliverability.

Q: Can I customize which failure alerts cause a lead to be blocked?
A: Yes. During configuration, you can select specific failure alerts (e.g., Role Address, Format Errors) that will mark a lead as a failure and halt further processing.

Q: How does Address Verification improve mail delivery?
A: It corrects and standardizes physical mailing addresses according to USPS CASS standards, ensuring that mail is delivered accurately and reducing mailing errors.

Q: What outcome status values are returned by the Email Validation add‑on?
A: The add‑on returns status values such as “valid”, “invalid”, “unknown”, or “accept_all” based on the verification results.

Q: What should I do if no verification data is appended to my lead?
A: Verify the add‑on configuration and ensure that network connectivity to the BriteVerify service is functioning properly.

Q: Which BriteVerify Email Validation responses can I use to reject a lead?
A: When BriteVerify returns one of the following, you can decide whether to stop processing the lead and mark the lead as a Failure:

• Disposable - The email address is disposable and the inbox will self-destruct
• Role address - The email address was created to message a function like sales@, support@, or postmaster@
• Invalid address - The email address format is incorrect
• Invalid domain - The email address is associated with a domain that doesn’t exist
• Invalid account - The email account (the inbox) does not exist at the given domain
• Mailbox full - The inbox for this email account is full and cannot accept new incoming mail
• Unknown - The email address looks good but the associated domain is not responding

Q: Which BriteVerify Address Verification responses can I use to reject a lead?
A: When BriteVerify returns one of the following, you can decide whether to stop processing the lead and mark the lead as a Failure:

• Suite Invalid Missing – While the street address is valid, the suite/apartment is missing or invalid
• Multiple Match – Two or more possible addresses are matched and so unable to choose one over the other
• Missing Minimum Inputs – Missing minimum inputs to verify address
• Zip Code Invalid – The address could not be verified based on the postal code provided
• Unknown Street – Could not conclusively locate the input street to its unique street name
• Directionals Invalid – Directional information did not match with the suffix provided (Ave, St, Blvd)
• Non Deliverable Address – Address cannot be delivered to
• Suite Invalid – While the street address is valid, the suite/apartment provided is invalid
• Suite Missing – While the street address is valid, the suite/apartment provided is required
• Street Number Invalid – The building or house number is invalid
• Street Number Missing – The building or house number is required
• Box Number Invalid – The PO box number is invalid
• Box Number Missing – The PO box number is required
• PMB Required – The Private mailbox number is missing
• Unknown – The service was not able to determine if the address is valid or not

Q: Which BriteVerify Phone Verification responses can I use to reject a lead?
A: When BriteVerify returns one of the following, you can decide whether to stop processing the lead and mark the lead as a Failure:

• Invalid Phone Number – The provided number does not exist
• Blank Phone Number – The phone number field is blank; this could be due to improper formatting
• Invalid Format – The number provided has insufficient or inaccurate information
• Invalid Prefix – Unable to verify the phone prefix or first 7 digits
• Unknown – The phone number provided is valid, however recent connectivity is undetermined

Q: What data is appended by the BriteVerify Email Validation add-on?
A: The add-on returns the following information:

• Status: The status of the given email address: “valid”, “invalid”, “unknown”, or “accept_all”
• Connected: True if the email address is connected
• Disposable: True if the email is a temporary or “disposable” email address
• Role Address: True if the email was created to message a function like sales@, support@, etc.
• Address Invalid: True if the email address format is incorrect
• Domain Invalid: True if the email address is associated with a domain that doesn’t exist
• Account Invalid: True if the email account (the inbox) does not exist in the given domain
• Mailbox Full: True if the inbox for this email account is full and cannot accept new incoming mail
• Unknown: True if the email address looks good, but the associated domain is not responding
• Error Code: A code representation of the error
• Error: The error message if the email is invalid
• Outcome: Set to “success” if the email address is contactable
• Reason: If the email verification failed or if information was not appended, this is the reason
• Billable: If the event is billable, the billable count for the event else 0
• Duration: The amount of time BriteVerify spent looking up the email address

Q: What data is appended by the BriteVerify Address Verification add-on?
A: The add-on returns the following information:

• Outcome: Add-on outcome (success, failure, or error)
• Reason: If add-on fails, this is the reason why
• Billable: If the event is billable, the billable count for the event, else 0
• Address 1: The street line of the address
• Address 2: Any secondary address line including suite, apt or office number
• City: The city name
• State: The state name or abbreviation
• Zip: The zip code belonging to the City and State
• Status: This tag informs if the value was “valid”, “invalid” or “unknown”
• Corrected: The tag indicates if the address has been corrected to proper USPS address format
• Errors: The error messages if the address is invalid
• Duration: The time in seconds it took to process the verifications

Q: What data is appended by the BriteVerify Phone Verification add-on?
A: The add-on returns the following information:

• Outcome: Set to “success” if the phone number is contactable
• Reason: If the phone number verification failed or if information was not appended, this is the reason
• Billable: If the event is billable, the billable count for the event, else 0
• Service Type: This tag identifies the type of phone number verified as a “land”, “mobile” or “voip”; it would not apply to an unknown status
• Location: Helps verify if the number belongs to a “residential”, “business” or “small_office” location; it would not apply to an unknown status
• Status: The status of the given phone number: “valid”, “invalid”, “unknown”, or “accept_all”
• Errors: The error messages if the phone number is invalid
• Duration: The amount of time BriteVerify spent looking up the phone number

Glossary

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