The field I need doesn't exist in Standard Fields. Can I create a custom field?

LeadConduit has hundreds of Standard Fields that include built in type verification (like email, phone number, zip/postal code, etc.) but sometimes you have a unique use case and that’s what Custom Fields are for.

Because custom fields are unique to your LeadConduit account, LeadConduit requires you to define a custom suffix that will be used in all your custom fields’ parameter names.