What is a LeadConduit Outbound Step?
LeadConduit Add-on steps are pre-built integrations that connect your LeadConduit Flow to services that respond with new information about a lead. For example, an email or phone validation service may return information about the current ability to contact an email address or phone number. This “appended” information is then available for use in subsequent flow steps. It can be used in rules to make decisions and it can be mapped into delivery steps and sent to a CRM, dialer, and data warehouse.
Two classes of Outbound events
There are two classes of Outbound Integrations, Add-ons and Integrations. With the exception of SuppressionList and TrustedForm enhancement steps, Outbound Integrations utilize third-party services.
Integrations
The primary difference between Add-ons and outbound Integrations is that you must establish your own account with the service’s provider. LeadConduit’s add Integration steps merely provide ready-built integrations to simplify connect with and consume those services. When adding a Integration step to a flow you will need to map the credentials for your account with that provider. The service provider will invoice you independently for the services you consume, plus each request will count as a standard LeadConduit transaction event toward your ActiveProspect contract.
Add-ons
By contrast, Add-ons can be used by all LeadConduit customers without the need to establish an account with the service provider. ActiveProspect supplies the account in the background, and you get the benefit of our preferred rates, “piggybacking” off our high volume and negotiating power. You may add or remove Add-ons from your flows at will. There are no volume minimums or caps imposed on your use of third-party Add-ons, so feel free to “test” Add-on services. Add-ons are generally billed on a per-transaction basis, with the accrued charges automatically added to your ActiveProspect invoice. The per-transaction cost of each Add-on is shown when you’re editing your flow in LeadConduit, in the “Add Add-on” modal.
Integrating with other Service Providers
If you need to integrate your flow with a service that LeadConduit doesn’t have a pre-built integration for, you can use a customizable delivery step. Contact your Customer Success Manager or ActiveProspect Support.
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