ActiveProspect partners with Zip-Codes.com to offer their validation services directly through LeadConduit.
Zip-Codes.com Lookup
What ZIP-Codes.com Lookup Does?
The ZIP-Codes.com Lookup add-on allows you to append information to your leads based on the zip code. A good use case for this add-on would be when a lead has a postal code but no city/state.
Using Zip Code Lookup
Simply edit your LeadConduit flow, switch to the “Steps” tab, Add an “Add-On” Step, and select “Zip-Codes.com Lookup”.
Making a Decision
Zip Code Lookup isn’t designed as a validation service and is ideally used as a Data Append enhancement only.
Appended Data
The enhancement returns the following information:
| Field | Detail | Example |
|---|---|---|
| Outcome | The status of the recipient event | success |
| Reason | When the outcome is other than Success, a reason for the outcome is provided. | |
| Latitude | Latitude associated with the zip code | 30.353236 |
| Longitude | Longitude associated with the zip code | -97.733682 |
| City | The normalized City | AUSTIN |
| County | The normalized County | Travis |
| State | The normalized State | TX |
| Cbsa | The CBSA (core-based statistical area) of the area. | 16980 |
| Cbsa Name | The CBSA (core-based statistical area) name of the area | Chicago-Naperville-Elgin, IL-IN-WI |
| Billable | If the event is billable, else 0. | 1 |
Zip-Codes.com Validate
What ZIP-Codes.com Validation Does
The Zip-Codes.com Validate add-on checks the address against the ZIP code passed with the lead.
Using Zip Code Validation
Simply edit your LeadConduit flow, switch to the “Steps” tab, Add an “Add-On” Step, and select “Zip-Codes.com Validate”.
Understanding the Response
| What constitutes a Success? | What constitutes a Failure? |
|---|---|
| The Zip Code provided matches the Zip Code associated with an address. | The Zip Code provided DOES NOT MATCH the Zip Code associated with an address. |
Making a Decision
A filter or filters must be added after the step to make any decision based on the data returned.
A successful response means either:
- The postal code found for the given address matches the given postal code.
- The add-on could not validate the given address.
- If the address cannot be found in that ZIP code but is found in a nearby ZIP code, the correct ZIP code will be appended.
Appended Data
The enhancement returns the following information:
| Field | Detail | Example |
|---|---|---|
| Outcome | The status of the recipient event | success |
| Reason | When the outcome is other than Success, a reason for the outcome is provided. | |
| Address 1 | The normalized Line 1 of the Address | 1902 AGGIE LN |
| Address 2 | The normalized Line 2 of the Address | |
| City | The normalized City | AUSTIN |
| State | The normalized State | TX |
| Postal Code | The normalized Zip Code | 78757 |
What are the differences between Lookup and Validate?
When using Lookup, the fields you specified are added based on the postal code provided. On the other hand, Validate searches for a zip+4 using the given address and adds it if found. It also verifies that the lead’s Postal Code matches the result obtained from zip-codes.com. If they do not match, the step is marked as failed.
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