Marketo: Marketing Automation

ActiveProspect partners with Marketo to offer sections of the Marketo REST API directly through LeadConduit.

You can use the LeadConduit Marketo Integration to do any of the following:

• Create Lead
• Update Lead
• Create or Update Lead
• Get Lead
• Add to List
• Remove from List
• Get List
• Member of List
• Search List

What you’ll need to get started:

• A Marketo account
• Marketo Base URL
• Marketo Identity URL
• Marketo Client ID
• Marketo Client Secret

The links below will help you find the required information.

Finding What You Need

• Review Marketo’s Documentation for determining your Base URL & Identity URL.
• Review Marketo’s Documentation for finding your Client ID & Secret.

Configuring Marketo in LeadConduit

From your selected Flow, choose Edit, scroll to the bottom of the Steps tab, select the Add Delivery option, and search for/scroll to Marketo and select.

Next, you’ll need to select one of the following Marketo actions:

• Create Lead
• Update Lead
• Create or Update Lead (Most Commonly Used)
• Get Lead
• Add to List
• Remove from List
• Get List
• Member of List
• Search List

Next, you’ll need to provide the required information you found previously so LeadConduit can communicate with Marketo.

Click Ok and Save the flow.

At a minimum, this is all that is required to connect to Marketo in LeadConduit. Congrats!

When using Create/Update Lead, following lead fields will automatically be sent to the Marketo API and you don’t need to manually map them in the field mapping section.

• Email
• First Name
• Last Name
• Phone 1
• Address 1
• Address 2
• City
• State
• Postal Code
• Country
• Title
• Company Name
• Company Number Employees
• Website
• Industry
• DOB
• Gender
• Linkedin Profile Url

Additional fields can be mapped using the Marketo Custom option from the Right-Hand-Value selector.

Interpreting the Results

A success response means that the lead was successfully added/update.

Failure response means that the lead was not successfully added/updated. You can check the reason logged in LeadConduit to determine the exact reason.

The integration returns the following fields:

• Outcome - Integration outcome (success, failure, or error)
• Reason - If outcome is error, the error reason
• Lead ID - The ID of the Marketo lead that was created

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