Reporting Purchase Price and Lead Sale Price: Cost, Revenue, and Profit

In LeadConduit, you can configure the Purchase Price for a successful lead from a source. You can also configure the Sale Price for each lead successfully delivered to a recipient. Continue reading to learn how Pricing configurations will affect Cost, Revenue and Profit in Reports as well as the impact from Returned Leads.

Cost is based on Purchase Price

When a lead successfully reaches the end of the Flow, the Purchase Price is recorded as the Cost and will appear in Reporting. Use the Cost column in reporting to track the amount that you paid to acquire a lead from a Source. Purchase Price is configured on the Sources tab of the flow.

Returns Sent to the Source are deducted from Cost

If the source is configured for return feedback, a successful return sent to the source will deduct the Purchase Price of returned lead from the cost column in reports. The cost deduction for the return will be reported according to the original lead submission time, not the time of the return event. No deduction will occur if the source is not configured for return feedback.

Revenue is based on Lead Sale Price

When a lead is successfully delivered to a recipient, the Lead Sale Price is recorded as the Revenue and will appear in Reporting. Use the Revenue column in reporting to track the amount that charge to deliver a lead to a Recipient. Lead Sale Price is configured on the Steps tab within the Recipient step of the Flow.

Revenue is deducted for Returns Received from the Recipient

Successful Return Feedback Received from Recipients deducts the Lead Sale Price from Revenue reporting. Return Feedback must be configured for the Recipient to use this feature. The revenue deduction for the return will be reported according to the original lead submission time, not the time of the return event.

Profit is a calculation of Revenue and Cost

The Profit in reporting is Revenue minus Cost.