Pricing

Feature Snapshot

Summary:
Pricing in LeadConduit is a dynamic, rules‑driven mechanism that automatically assigns purchase and sale prices to leads based on predefined conditions. This system enables buyers and marketers to efficiently match spending to lead quality while ensuring accurate financial reporting.

Key Benefits:

• Dynamically adjusts lead prices in real time using rule‑based logic
• Automates bidding and pricing determination to increase operational efficiency
• Supports both fixed (rule‑based) and source‑submitted pricing methods
• Enhances financial tracking with precise, per‑lead cost and revenue data
• Customizable to accommodate varying lead attributes and market conditions

Typical Use Cases:

• Buyers tracking per‑lead acquisition costs and profit margins
• Marketers optimizing campaigns by premium‐pricing high‑quality leads
• Marketplaces requiring variable pricing based on lead source or submission data
• Financial teams analyzing purchase versus sale pricing for profit calculations
• Agencies needing to customize prices per vendor or integration for accurate cost control

How the Pricing works?

Pricing in LeadConduit is configured within your flow by setting up pricing rules that inspect individual lead attributes. There are two main pricing methods:

1. Fixed Price (Rule‑Based):
   You define pricing tiers based on conditions such as state, age, or income. The system evaluates rules sequentially—once a rule matches, its associated price is applied. If no rule matches, a default price (typically $0) is assigned.
2. Source‑Submitted Price:
   The lead vendor includes a price with the submission. When enabled, LeadConduit uses this vendor‑supplied price instead of evaluating internal rules.

The process uses a top‑down evaluation where the first matching rule determines the lead price, ensuring flexibility and efficient pricing management.

Step‑by‑Step Instructions

1. Access Pricing Settings:

   • Open your LeadConduit flow and navigate to the Sources step.
   • Locate the source for which you want to configure pricing.

2. Open Pricing Configuration:

   • Click the Pricing link associated with that source.
   • For flow‑level pricing, scroll to the pricing settings area at the bottom of the sources list.

3. Add a Pricing Rule:

   • Click Add Rules to this price (if).
   • In the rule dialog, select the field to evaluate (e.g., State, Age, Annual Income) from the left‑hand value dropdown.
   • Choose an operator such as “is equal to” or “is included in,” then enter the corresponding value (for example, “CA” or “[CA, NY, TX]”).
   • Define the price to assign when the condition is met.

4. Add Additional Rules if Needed:

   • Click Add Rule to create more tiers.
   • Order your rules from the most specific conditions to more general ones so the first applicable rule is applied.

5. Set a Default Rule:

   • Always include a final rule with no conditions to assign a fallback price (typically $0) for leads that do not match earlier rules.

6. Save and Test:

   • Save your flow once all pricing rules are configured.
   • Submit test leads with various attributes to confirm that the correct pricing is applied as per your configuration.

Expected Result:
When a lead is submitted, LeadConduit processes the pricing rules in order. The price defined in the first matching rule is applied; if none match, the default price is used. The assigned price appears in the lead’s event details and in financial reports.

Validation & Monitoring (optional)

• Test the Setup:
  Submit test leads that simulate various scenarios (e.g., different states, income levels, or age groups) to verify that the correct pricing is applied based on your configuration.

• Where to Monitor?:

  • View the lead events in the Events tab to inspect the pricing details for each submission.
  • Use LeadConduit’s reporting tools to track purchase and sale pricing trends and verify consistency between configured rules and actual outcomes.

Best Practices

• Order your pricing rules from the most specific to the most general to ensure that the most relevant condition applies first.
• Always include an unconditional default rule to catch any leads that do not match specific criteria, avoiding unpriced leads.
• Regularly test and adjust your pricing rules to reflect shifts in market conditions and lead quality.
• Document your pricing configuration internally and collaborate with finance and operations teams for transparency.
• Decide early whether to use rule‑based pricing or source‑submitted pricing per source, and maintain consistency across your flows.
• Monitor pricing reports frequently to spot anomalies and adjust your rules for optimal profitability.

Troubleshooting

Frequently Asked Questions (FAQ)

What happens if no pricing rule matches a lead?

If no pricing rule matches, LeadConduit applies the default rule (typically setting the price to $0) to ensure every lead receives a price.

Can I mix rule‑based and source‑submitted pricing in my flow?

Yes, but each source must use one pricing method at a time. You can use rule‑based pricing for some sources and source‑submitted pricing for others within the same flow.

How do I troubleshoot if the wrong price is being applied?

Check the order of your pricing rules, verify field mappings and data types, and review the lead’s event details to determine which rule was applied.

Will changes to pricing rules affect existing leads?

No. Changes to pricing rules only apply to new leads submitted after the update; existing leads retain the originally assigned price.

What level of precision is supported for lead pricing?

Pricing supports decimal precision (e.g., $10.50 or $7.25), allowing you to specify exact pricing as required by your accounting processes.

Glossary