LendingTree integration

Feature Snapshot

Summary:
The LendingTree integration connects LendingTree lead sources with your ActiveProspect flow, automating the capture, validation, and delivery of leads to your CRM or other downstream systems.

Key Benefits:

• Seamless connection between LendingTree data and your existing lead flow
• Automated lead capture and enrichment that minimizes manual intervention
• Improved lead qualification through advanced field mapping and filtering

Typical Use Cases:

• Integrating LendingTree leads into internal CRM systems for timely follow‑up
• Enhancing lead quality by combining LendingTree data with additional validations
• Routing high‑quality leads based on custom acceptance criteria and business rules

How the LendingTree integration works?

The LendingTree integration automatically captures leads submitted via LendingTree platforms and injects them into your ActiveProspect flow. Leads are immediately mapped to corresponding fields, enriched with any additional processing (such as acceptance criteria evaluation and filtering), and then delivered to designated recipient steps. This process ensures that only qualified leads progress through your flow, while any issues are flagged for review.

Step‑by‑Step Instructions

1. Access Your Flow Editor:
   Log in to your ActiveProspect account and navigate to the flow editor where you want to integrate LendingTree.

2. Add a New Source:
   Click the Add to Flow > Sources button and, in the source selection dialog, search for and select the LendingTree integration option.

3. Enter Source Details:
   Provide a unique name for the LendingTree source (for example, “LendingTree – Primary Lead Source”) and verify that the details match your LendingTree account settings.

4. Configure Field Mappings:
   Review and include any missing field mappings to ensure that key information (such as phone number, email, and contact details) is accurately captured from LendingTree lead submissions.

5. Define Acceptance Criteria:
   Set up rules to validate incoming lead data, such as required fields and quality thresholds, ensuring that only leads meeting your standards proceed further in the flow.

6. Add Filtering Steps (Optional):
   If needed, insert additional filter steps after the source to further qualify leads or block those missing critical information.

7. Configure Delivery Steps:
   Link the LendingTree source to your delivery steps (for example, CRM integration or buyer routing) so that validated leads are automatically forwarded to their destination.

8. Save and Test Your Flow:
   Save the flow and submit a test lead (using a dedicated test form or sandbox environment) to confirm that leads are processed correctly and mapped fields appear as expected.

Expected Result:
LendingTree leads will appear in your flow event log with correctly mapped data. Leads that pass the acceptance criteria and filters will progress to subsequent delivery steps, while any issues are flagged for review.

Validation & Monitoring (optional)

• Test the Setup: Submit a test lead via LendingTree or use a sandbox form to confirm that the lead appears in your flow with all expected data.
• Where to Monitor?: Check the Flow Events dashboard in ActiveProspect, and review lead logs to ensure leads are processed and routed correctly.

Best Practices

• Verify that the field mappings between LendingTree and your CRM or downstream systems are accurate to prevent data mismatches.
• Test the integration with sample data in a sandbox environment before deploying live to ensure all acceptance criteria and filters work as intended.
• Document any custom mapping adjustments for future troubleshooting and reference.

Troubleshooting

Frequently Asked Questions (FAQ)

What is the LendingTree integration used for?

It is used to automatically capture and process leads generated via LendingTree, integrating them into your ActiveProspect flow for validation and delivery.

Why is the LendingTree integration important?

This integration streamlines the lead ingestion process, reduces manual data handling, and improves lead quality through automated validation and enrichment, ultimately boosting conversion rates.

How do I use the LendingTree integration in my flow?

Add LendingTree as a new source in your flow editor, configure the necessary field mappings and acceptance criteria, optionally add filtering steps, and then link the source to your delivery steps for seamless lead routing.

Glossary

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