IP Address

Feature Snapshot

Summary:
An IP Address is a unique numerical label assigned to each device when it connects to the internet. In TrustedForm, it is captured during a lead event and embedded in the certificate metadata to verify the origin of the lead and help detect potential fraud.

Key Benefits:

• Enhances lead verification and fraud detection by logging an identifier of the source of an online interaction.
• Enables geo-location analysis to ensure leads match targeted regions.
• Supports compliance and risk management by providing critical data on a lead’s point of origin.

Typical Use Cases:

• Validating that a lead originates from an expected geographic area.
• Flagging suspicious leads when multiple submissions share the same or anomalous IP address.

How the IP Address works

TrustedForm captures the consumer’s public IP address during a lead event by extracting it from the HTTP header (typically the X-Forwarded-For header). The IP value recorded in IPv4 format (e.g., 123.45.67.89) is embedded in the certificate metadata. This information is then used internally to verify lead authenticity, perform geo-location checks, and support reputational fraud detection mechanisms.

Step‑by‑Step Instructions

1. Embed the TrustedForm Certify Script:
   Add the TrustedForm Certify JavaScript snippet to your webpage so that it will automatically capture the public IP address and other metadata when a consumer interacts with your form.
2. Capture the IP Data:
   When a lead event occurs, the script retrieves the consumer’s IP address from the HTTP header and includes it in the certificate metadata.
3. Retrieve the Certificate Data:
   Use the TrustedForm Certificate API to use the Insights operation, request the ip property and extract the IP address information.
4. Integrate with Your Systems:
   Configure your system to block or flag leads from high-risk or frequently used IP addresses.

Expected Result:
Your Insights requests will provided the consumer’s public IP address (for example, 123.45.67.89).

Validation & Monitoring (optional)

• Test the Setup: Verify the integration by submitting a test lead, requesting the Insights ip property and checking that it matches your public IP address.
• Where to Monitor?: Monitor the TrustedForm Insights dashboard and your CRM logs for the IP address data to ensure consistency and catch any anomalies in lead submissions.

Best Practices

• Configure alerts for repetitive or suspicious IP addresses to promptly flag potential fraud.
• Ensure secure storage and handling of IP data to comply with data protection standards and regulations.

Troubleshooting

Frequently Asked Questions (FAQ)

Q: What exactly is an IP Address in TrustedForm?
A: It is the unique numerical label assigned to a device when it connects to the internet. TrustedForm captures this value during a lead event to help verify the source and authenticity of the lead.

Q: Why is the IP Address important for lead verification?
A: The IP Address provides clues as to who filled out a form and is a key signal for detecting potential fraudulent activity.

Q: How do I access and use the IP Address data?
A: You can retrieve the IP address from the TrustedForm certificate using the Insights API property “insights.properties.ip” or aggregate counts via your TrustedForm dashboard.

Q: Will internal server IP addresses be exposed?
A: No, TrustedForm only captures the consumer’s public IP address from the HTTP header while safeguarding internal network and server information.

Glossary