ActiveProspect Pricing

Feature Snapshot

Summary:
Transactional pricing is ActiveProspect’s billing model that charges based on billable transactions across the platform. This article breaks down the cost of the each transaction.

Learn More about how ActiveProspect’s billing works.

Key Benefits:

• Pay only for actual lead and integration activity
• Costs scale with lead volume and workflow complexity
• Flexible pricing that supports diverse use cases

LeadConduit Pricing

How Transactional Pricing Works

A transaction is any event where a lead enters or leaves a LeadConduit account, or when LeadConduit communicates with an external service through an integration.

For most lead flows:

• 1 transaction occurs when a lead enters LeadConduit
• 1 transaction occurs when a lead is delivered downstream

If a lead is rejected and not delivered, you are only charged for the single inbound transaction.

LeadConduit Base

LeadConduit transactions are billed per lead event, regardless of whether the lead is accepted, rejected, or errors.

Included at no additional cost:

• Conversion Feedback — Send conversion or return data back to lead sources
• Firehose — Stream real-time event data to your Amazon S3 bucket

Third-Party Add-Ons

Marketplace integrations (such as validation or enrichment services) are billed separately per use.

Learn more about which add-ons are available and their cost.

There is no additional LeadConduit transaction fee for these services.

SuppressionList

SuppressionList pricing is based on query volume and stored records.

LeadConduit Pro

Advanced optimization features, including:

• Real-time bidding
• TrustedForm-based decisioning in ping and post flows

Contact Sales for custom pricing.

TrustedForm Pricing

TrustedForm pricing is based on certificate generation, retention, storage, and insights usage.

1. Certify — Generate Certificates (Free)

2. Retain — Store Certificates for 5 Years

Certificates can be retained via API or UI.
Pricing differs for first-party vs. third-party leads.

3. Storage — Certificate Hosting

4. Insights — Per-Datapoint Pricing

Each insight is billed individually.

5. Verify — Real-Time Consent Management

What Is and Isn’t Billed as a Transaction

Counted as LeadConduit transactions:

• Leads entering your account
• Leads delivered to CRMs or partners
• Outbound integrations (e.g., Email Oversight, DNC Scrub)

Not counted as LeadConduit transactions:

• TrustedForm usage
• SuppressionList usage
• Other ActiveProspect product interactions

These products are billed separately based on their own pricing models.

Frequently Asked Questions (FAQ)

Q: How many transactions does a typical lead generate?
A: Most lead flows generate two transactions—one inbound and one outbound.

Q: Are retries billed multiple times?
A: If LeadConduit retries delivery, only one additional transaction fee is charged.

Q: Are TrustedForm or SuppressionList calls billed as LeadConduit transactions?
A: No. Those products are priced separately and do not generate LeadConduit transaction charges.

Glossary