Using Gravity Forms in WordPress to Submit to LeadConduit

Guide Overview

Summary:
Send leads to LeadConduit from a Gravity Forms form on your WordPress site using the Gravity Forms Webhooks Add-On

Learning Objectives:

• Install Gravity Forms on WordPress (after obtaining a Gravity Forms license)
• Create a new Gravity Form in your WordPress Dashboard
• Activate the Gravity Forms “Webhooks” Add-On
• Configure a webhook to post to your LeadConduit posting URL and map Flow Fields using Key/Value pairs
• Save webhook settings so the form is ready to send lead data to LeadConduit

Quick Start Workflow

1. Install Gravity Forms and create a form
2. Activate the Webhooks Add-On
3. Add a webhook pointing to your LeadConduit posting URL
4. Map Flow Fields using Key/Value pairs and save settings
5. Repeat for additional forms (optional)

Step-by-Step Instructions

Step 1. Install Gravity Forms on WordPress and create your form

• Goal: Get Gravity Forms installed and create the form you’ll use to collect lead data
• Context: Gravity Forms install instructions: https://docs.gravityforms.com/getting-started/#installing-gravity-forms

Instructions:

1. Obtain your Gravity Forms license
2. Install Gravity Forms on WordPress by following Gravity Forms’ install instructions
3. In your WordPress Dashboard, click Forms in the left pane.
4. Click Add New.

Expected Result: A new Gravity Form is created and ready for configuration

Step 2. Activate the Gravity Forms Webhooks Add-On

• Goal: Enable the Gravity Forms Webhooks Add-On so Gravity Forms can send lead data into LeadConduit
• Context: Webhooks Add-On docs: https://docs.gravityforms.com/category/add-ons-gravity-forms/webhooks-add-on/

Instructions:

1. In your WordPress site, go to Forms → Add-Ons (left pane).
2. Under Webhooks Add-On, click Activate.

Expected Result: The Webhooks Add-On is active

Step 3. Configure a webhook to send leads to LeadConduit

• Goal: Set LeadConduit as the destination and map the data you want to send
• Context: You’ll enter your LeadConduit posting URL (from your Submission Docs) and map fields using Key/Value pairs based on your Flow Fields

Instructions:

1. Go to Forms → Your Form Name → Settings (top pane).
2. Click Webhooks.
3. Click Add New.
4. Set Request URL to your LeadConduit posting URL (from your Submission Docs), for example: https://app.leadconduit.com/flows/[flow_name]/sources/[source_id]/submit
5. Set Request Body to Select Fields.
6. For each field you want to send, set Key and Value according to your Flow Fields. Example: under Value select Email, and as Key type email.
7. Click Save Settings.

Expected Result: The Gravity Form is ready to send lead data to LeadConduit

Step 4. Configure additional forms (optional)

• Goal: Send leads to LeadConduit from more than one Gravity Form

Instructions:

1. For each additional form, go to Forms → Your Form Name → Settings → Webhooks.
2. Click Add New and repeat the configuration steps.

Expected Result: Each form has its own webhook configuration for LeadConduit

Validate Your Setup

Use the checklist below to confirm your setup matches the required configuration:

• Gravity Forms is installed (after obtaining a license).
• Your form exists (WordPress Dashboard → Forms → Add New).
• The Webhooks Add-On is activated (Forms → Add-Ons → Activate).
• Your form has a webhook configured under Settings → Webhooks with:
  • Request URL set to your LeadConduit posting URL (from Submission Docs)
  • Request Body set to Select Fields
  • Key/Value pairs mapped to your Flow Fields
• You clicked Save Settings.

Troubleshooting

Frequently Asked Questions (FAQ)

Where do I find my LeadConduit posting URL?

In your Submission Docs. Example format: https://app.leadconduit.com/flows/[flow_name]/sources/[source_id]/submit

What should I choose for the webhook Request Body?

Choose Select Fields.

How do I map my Gravity Form fields to LeadConduit?

Specify Key and Value according to your Flow Fields (example: Value = Email, Key = email).

Can I configure more than one form to submit to LeadConduit?

Yes. Go to Forms → Your Form Name → Settings → Webhooks → Add New and repeat the process for each form.

Glossary

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• gravity_forms-addons.png200 KB
• gravity_forms-webhook.png100 KB
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