Search

Snapchat Lead Gen integration

Alex Wolfe
Alex Wolfe
  • Updated

Feature Snapshot

Summary:
The Snapchat Lead Gen integration connects your Snapchat lead generation ad forms directly to LeadConduit as a source. Once deployed, every lead a consumer submits through your Snapchat lead form flows into your LeadConduit flow automatically, in real time, with an optional TrustedForm certificate attached as proof of consent.

Key Benefits:

  • Automatically ingests Snapchat lead form submissions into your flow as they happen — no manual export or upload.
  • Authenticates directly with Snapchat so LeadConduit can pull your organizations, ad accounts, and lead forms for you to choose from.
  • Optionally certifies each lead with TrustedForm to document consumer consent.

Typical Use Cases:

  • Routing leads from a Snapchat lead generation campaign straight into a LeadConduit flow for validation and delivery.
  • Certifying Snapchat leads with TrustedForm at the point of capture for compliance.
  • Reusing an already-authenticated Snapchat connection across multiple flows or ad accounts.

How the Snapchat Lead Gen integration works

Snapchat Lead Gen is added to a flow as a source — it represents the Snapchat ad account and lead form from which the flow receives leads. During setup you authenticate with Snapchat, then select the organization, ad account, and specific lead form to pull leads from. When you deploy the integration, LeadConduit registers a webhook with Snapchat so that each new lead form submission is delivered to your flow in real time.

Step‑by‑Step Instructions

Step 1. Open Your Flow and the Sources Tab

  • Goal: Get to the point in your flow where sources are added.
  • Context: A source is where leads enter a flow. You can start from a brand-new flow or an existing one.

Instructions:

  1. Create a new flow (or open the flow you want to add Snapchat to).
  2. Select the Sources tab.
  3. Click Add to Flow and, under Flow Setup, select Sources.

Expected Result:
The Sources view is displayed with the option to add a new source.

Flow open on the Sources tab with the Add to Flow button

Add to Flow menu with Sources selected under Flow Setup

Step 2. Add a New Source

  • Goal: Start adding the source that will bring in your Snapchat leads.
  • Context: Because you are generating your own leads through Snapchat, you create a new source rather than selecting an existing one.

Instructions:

  1. In the Add source dialog, click Create a new source.
  2. Confirm you are creating a source for leads you generate yourself.

Expected Result:
The integration picker opens so you can choose the type of source.

Add source dialog with the Create a new source option

Step 3. Select the Snapchat Lead Gen Integration

  • Goal: Choose Snapchat Lead Gen from the list of available integrations.
  • Context: LeadConduit supports many source integrations; Snapchat Lead Gen is currently located near the bottom of the list.

Instructions:

  1. Look through the list of integrations in the Choose an Integration dialog.
  2. Select Snapchat Lead Gen.
  3. Click Next.

Expected Result:
The Snapchat Lead Gen setup wizard opens, starting with the connection step.

Choose an Integration dialog with Snapchat Lead Gen selected

Step 4. Connect Your Snapchat Account

  • Goal: Authenticate LeadConduit with Snapchat.
  • Context: This authorization lets LeadConduit pull data from your Snapchat account so you can configure the source.

Instructions:

  1. In the Source name field, enter a name for this source (or keep the default).
  2. Click Connect new account to authenticate directly with Snapchat, or select an account you have already authenticated.
  3. If prompted, complete the Snapchat sign-in and authorization prompts, then click Continue.

Expected Result:
Your Snapchat connection is selected and LeadConduit begins pulling your account data.

Select connection step showing authenticated Snapchat accounts

Step 5. Select Your Organization

  • Goal: Tell LeadConduit which Snapchat organization to use.
  • Context: A Snapchat account can contain more than one organization.

Instructions:

  1. Choose your organization from the Organization dropdown.
  2. Click Continue.

Expected Result:
The ad account selection step is displayed.

Organization selection step

Step 6. Select Your Ad Account

  • Goal: Choose the Snapchat ad account that runs your lead form.
  • Context: Lead forms belong to a specific ad account.

Instructions:

  1. Select the name of the ad account you want to use.
  2. Click Continue.

Expected Result:
The lead form selection step is displayed.

Ad Account selection step

Step 7. Select Your Lead Form

  • Goal: Choose the specific lead form whose submissions should flow into LeadConduit.
  • Context: Only leads from the selected form will be pulled into this flow.

Instructions:

  1. Select the lead form you would like to pull leads from.
  2. Click Continue.

Expected Result:
The certification step is displayed.

Lead Form selection step

Step 8. Enable TrustedForm

  • Goal: Optionally certify leads with TrustedForm.
  • Context: Enabling TrustedForm attaches a certificate documenting consumer consent to each lead.

Instructions:

  1. Toggle on Enable TrustedForm Certification (recommended).
  2. Click Continue.

Expected Result:
The deployment step is displayed.

Enable TrustedForm Certification step

Step 9. Deploy and Finish

  • Goal: Finalize the connection so leads begin flowing.
  • Context: Deploying registers the integration with Snapchat and adds the source fields to your flow.

Instructions:

  1. Click Deploy.
  2. Wait for the confirmation that Snapchat Lead Gen deployed successfully and fields were added to your flow.
  3. Click Finish.

Expected Result:
The integration is deployed and the setup wizard closes.

Deploy integration step showing a successful deployment

Step 10. Confirm the Source Is Live

  • Goal: Verify the Snapchat source now appears in your flow.
  • Context: Once the source is in place, leads are captured automatically.

Instructions:

  1. Return to the Sources tab of your flow.
  2. Confirm the new Snapchat Lead Gen source is listed.

Expected Result:
The Snapchat Lead Gen source appears in your flow. From now on, every time a consumer fills out that lead form inside Snapchat, the lead is received automatically in your flow.

Snapchat Lead Gen source listed in the flow

Validation & Monitoring (optional)

  • Test the Setup:
    Submit a test lead through your Snapchat lead form and confirm it arrives in the flow with the expected fields and, when enabled, a TrustedForm certificate.

  • Where to Monitor:
    Check the Events tab in LeadConduit to monitor incoming Snapchat lead activity and confirm field mapping and validation are working as expected.

Best Practices

  • Enable TrustedForm at setup: Turning on TrustedForm Certification during setup ensures every Snapchat lead is certified from the start rather than retrofitted later.
  • Reuse authenticated connections: If you already authenticated a Snapchat account, select it instead of reconnecting to avoid duplicate authorizations.
  • Match the form to the flow: Point each flow at the specific lead form whose leads it should process so submissions are not mixed across campaigns.
  • Test before going live: Submit a test lead and review the Events tab before pointing spend at the campaign.
  • Reconnect after credential changes: If your Snapchat permissions or credentials change, reconnect the account so lead capture is not interrupted.

Troubleshooting

Symptom / Error Likely Cause Resolution
No Snapchat leads appearing in the flow Integration was not deployed, or the webhook did not register. Reopen the source setup and confirm you clicked Deploy then Finish; redeploy if necessary.
Cannot see your organization, ad account, or form Snapchat account not fully authenticated, or wrong account selected. Reconnect the Snapchat account and confirm you selected the correct organization and ad account.
Leads arrive but no TrustedForm certificate TrustedForm Certification was left off during setup. Edit the source and enable TrustedForm Certification, then redeploy.
Leads captured from the wrong campaign The wrong lead form was selected. Edit the source, select the correct lead form, and redeploy.

Frequently Asked Questions (FAQ)

Q: What is the Snapchat Lead Gen integration?
A: It is a LeadConduit source integration that connects your Snapchat lead generation ad forms to a flow, so submissions are captured in real time and can be certified with TrustedForm.

Q: Do I need to authenticate with Snapchat every time?
A: No. After you connect a Snapchat account once, you can select that existing connection when adding the source to other flows.

Q: How are leads delivered after setup?
A: Once the integration is deployed, every time a consumer fills out the selected Snapchat lead form, the lead is delivered to your flow automatically.

Q: Is TrustedForm required?
A: It is optional but recommended. Enabling TrustedForm Certification attaches a certificate to each lead that documents consumer consent.

Q: Where do I confirm leads are coming in?
A: Use the Events tab in LeadConduit to see incoming Snapchat leads and review their field data.

Glossary

Term Definition
Snapchat Lead Gen Snapchat ad forms that let users submit their contact information directly within Snapchat.
Source The origin of leads in a LeadConduit flow — here, the Snapchat ad account and lead form.
Connection A stored, authenticated link between LeadConduit and your Snapchat account that can be reused across flows.
Lead Form The specific Snapchat form whose submissions are pulled into the flow.
TrustedForm Certificate A digital certificate that documents consumer consent and session details captured at the moment of lead submission.
Deploy The final setup action that registers the integration with Snapchat so leads begin flowing into the connected flow.

Was this article helpful?

0 out of 0 found this helpful

Comments

0 comments

Please sign in to leave a comment.