Capturing leads from HighLevel

Guide overview

Summary:
This guide explains how to capture leads from HighLevel landing pages by integrating TrustedForm Certify

Learning objectives:

• Understand where to find support for using TrustedForm Certify with HighLevel Forms

Quick start workflow

1. Follow the instructions provide by the HighLevel Support Portal
2. Publish and test your form submission
3. Validate your setup and review certification data

Step‑by‑step instructions

Step 1. Embed TrustedForm Certify into your HighLevel form

• Goal:
  Automatically capture user consent by adding a hidden field that stores a unique TrustedForm Certificate URL with each form submission.

• Context:
  TrustedForm Certify runs on your landing page to create a certificate URL (by default stored in the field “xxTrustedFormCertUrl”). This URL serves as proof that the lead viewed and interacted with your page. For more details on how TrustedForm Certify works, refer to the TrustedForm documentation.

Instructions:

1. Follow the guide located at https://help.gohighlevel.com/support/solutions/articles/48001175529-setting-up-activeprospect-consent-tracking-on-a-highlevel-form-survey

Expected result:
When the landing page loads, the TrustedForm Certify script runs and injects a hidden field (e.g., “xxTrustedFormCertUrl”) into the form. This field is populated with a certificate URL that begins with “https://cert.trustedform.com/”.

Step 2. Test the HighLevel form submission

• Goal:
  Confirm that the TrustedForm Certificate URL is captured and transmitted with the lead data upon form submission.

• Context:
  A successful test ensures that every lead submission from your HighLevel form includes the hidden certificate URL. This verification is critical for compliance and for proving that consumer consent was obtained.

Instructions:

1. Open the published landing page in a fresh incognito or private browser window.
2. Fill out the lead capture form with sample data and submit the form.
3. Use your browser’s Developer Tools and navigate to the “Network” tab to inspect the form submission payload.
4. Verify that the hidden field (e.g., “xxTrustedFormCertUrl”) is present and its value is a valid HTTPS certificate URL.

Expected result:
The lead submission payload includes the TrustedForm Certificate URL, indicating that the TrustedForm Certify script is functioning correctly and ensuring consumer consent is documented.

Validate your setup

To confirm that the integration is working correctly:

• Inspect the Document Object Model (DOM): Open your published landing page, use the browser’s “Inspect” tool, and verify that the hidden certificate field (e.g., “xxTrustedFormCertUrl”) is present and populated with a valid URL.
• Submit a test lead: Perform a test submission and check your server or CRM to ensure the certificate URL is transmitted along with the lead data.
• Review certificate details: Log into your TrustedForm account to review the certificate details, including metadata such as creation timestamp, browser information, and session data that document consumer consent.

Frequently Asked Questions (FAQ)

My HighLevel form is not capturing the TrustedForm Certificate URL. What should I do?

Contact HighLevel support: https://help.gohighlevel.com/support/solutions/articles/155000000969-24-7-customer-support-options

How do I confirm that consumer consent is accurately recorded?

After submitting a test lead, review the TrustedForm Certificate in your account. The certificate will display detailed metadata, such as a creation timestamp and browser information, that serve as proof of consumer consent.

Glossary