Infutor API – Attributes in LeadConduit

Technical Documentation

Overview

InfutorData is a consumer data and insights company that specializes in helping marketers and the platforms they work with continuously maintain a real-time view of their consumers’ profiles and behaviors as they change over time.

The Infutor API Attributes service in LeadConduit enriches consumer profiles with comprehensive demographic, property, auto, and behavioral data, as well as Geo Credit. This document is scoped to the Consumer Attributes (base) package and the Geo Credit add-on package that is available for customers using LeadConduit.

Inputs

The Infutor API accepts the following inputs:

At a minimum, one of the following input combinations is required for processing:

• Phone1
• Phone2
• Email
• FName + LName
• FullName
• Address1 + Zip
• Address1 + City + State

Outputs

Please be aware that the API response will only include fields where data is available. If an attribute does not have a match or relevant value for a given request, it will be omitted from the response.

Also, the number of attributes returned may vary depending on the strength of the match:

• When the data match is strong (matchLevel 1–2), you can expect a more complete set of fields in the response.
• When the match is weak or partial (matchLevel 3–6), only a limited number of fields may be returned.

Because of this, the structure of the response may differ from one call to another. We recommend building your integration to handle flexible and dynamic responses where not all fields are guaranteed to be present.

Consumer Data

Demographic Attributes

Property Attributes

Property attributes include a comprehensive set of data points about the consumer’s property. Fields marked “(up to 3 mortgages)” repeat for each of up to three mortgages on file.

Auto Attributes

Up to 4 vehicles are returned per consumer.

Geo Credit Attributes

Appendix A: JSON API Example

Example Request

https://api.leadid.com/SingleQuery?lac={ACCOUNTCODE}&data=FullName=randomFullName&FName=FName&LName=LName&Address1=Address1&Address2=Address2&City=City&State=State&Zip=Zip&Phone=Phone&Phone2=Phone2&Email=Email

Example Response

{
  "audit": {
    "ConsumerData": {
      "persistentId": "8B7BE3E01CF0541463E4A93C44A26F45",
      "householdId": "1EC643B8EBAF9E04F1859358F94821E106EA2537E832E0C65818BF281A7CA17951F6708EF462A299BECFD2AC8FA7383C",
      "matchLevel": 1,
      "ConsumerAttributes": {
        "raw_response": {
          "output": [
            {
              "results": [
                {
                  "attributes": {
                    "coreDemographics": {
                      "AGE": 41,
                      "AGE_RANGE_COMBINED": "C",
                      "CHILD": "Y",
                      "CHILDNBRCD": "C",
                      "EHI_V2": "F",
                      "GENDER": "F",
                      "HOMEOWNERCD": "H",
                      "MARRIEDCD": "M",
                      "WEALTHSCR_V2": "E"
                    },
                    "supplementalDemographics": {
                      "LANGUAGECD": "G3",
                      "CHILDAGECD_11_15": "Y",
                      "CHILDAGECD_16_17": "Y",
                      "CHILDAGECD_6": "Y"
                    },
                    "propertyInformation": {
                      "PROP_IND": "10",
                      "PROP_YRBLD": "1950",
                      "PROP_BEDRMS": "3",
                      "PROP_FULLBATHS": "1",
                      "PROP_LIVINGSQFT": "1176",
                      "PROP_OWNEROCC": "Y",
                      "PROP_MRKTVAL": "172235",
                      "PROP_TAXAMT": "3678",
                      "PROP_TAXYR": "2025",
                      "PROP_ACRES": "0.3000",
                      "MORTGAGE_INFORMATION": [
                        {
                          "PROP_MTGAMT": "12500",
                          "PROP_MTGLOANCD": "PP"
                        }
                      ]
                    },
                    "autoInformation": {
                      "AUTOS": [
                        {
                          "MAKE": "FORD",
                          "MODEL": "TAURUS",
                          "YEAR": "2006",
                          "VEH_CLASS": "MID SIZE CAR",
                          "FUELTYPECD": "G",
                          "STYLECD": "SEDAN",
                          "MFGCD": "F",
                          "VIN": "TESTVIN0000000001",
                          "ODATE": "20061001",
                          "INFERREDDATE": "G"
                        }
                      ],
                      "IN_MARKET_NEW_SCORE": 47,
                      "IN_MARKET_USED_SCORE": 85
                    },
                    "geoCreditAttributes": {
                      "TOTALCR_UTILIZATION": 45,
                      "VANTAGE_SCR": 720,
                      "VANTAGE_SCR_RNG": "D",
                      "ANYCR_INQUIRY": 20,
                      "BANKCC_HAVEACCNT": 80,
                      "BANKCC_UTILIZATION": 35
                    }
                  }
                }
              ]
            }
          ]
        }
      }
    }
  }
}

Appendix B: API Response Codes

The following is a table of potential output response codes and messages. Returned in the top-level error object when the request cannot be processed.

Identity-Specific Error Codes

Returned in the audit.market.ConsumerData section when an Attributes level error occurs.