Snapchat Native Lead Ads Certified

Feature Snapshot

Summary:
LeadConduit enables automatic generation of TrustedForm certificates for leads collected through Snapchat Native Lead Ads, allowing those leads to be certified, stored, and accessed in the same way as leads from other supported channels.

Key Benefits:

• Expands TrustedForm coverage to Snapchat Native Lead Ads.
• Reduces compliance and litigation risk associated with Snapchat leads.
• Increases customer confidence in lead quality and provenance.
• Removes friction for customers adopting or scaling Snapchat as an acquisition channel.
• Provides consistent consent documentation across more acquisition sources.
• Supports Retain, Insights, and Verify for certificates generated from Snapchat leads.

Typical Use Cases:

• A publisher generates a TrustedForm certificate for a lead collected through Snapchat Native Lead Ads so the lead can be sold to buyers.
• A buyer retains a TrustedForm certificate as a record of how a lead from Snapchat was generated.
• A buyer uses Verify to audit Snapchat certificates programmatically.
• A buyer queries applicable Insights data points to build processing logic for leads from Snapchat.

How Certifying Snapchat Native Lead Ads works

Once you set up the Snapchat Lead Gen integration in LeadConduit, new leads who submit a native lead form in Snapchat are automatically sent to the ActiveProspect platform.

If TrustedForm Certificate Generation is enabled for the integration, ActiveProspect uses the lead information to request additional details from Snapchat. Those details are then combined with the submitted lead data to create a TrustedForm Certificate for that lead.

Because Snapchat native lead forms are hosted within Snapchat rather than on a standard website, these certificates work a little differently from traditional TrustedForm Certificates. They do not include a session replay. Instead, each certificate includes a Form Details tab that documents the experience presented to the consumer, including:

• The form content and disclosures shown
• The values entered by the consumer
• The consent provided during lead generation

This gives buyers an auditable record of how the lead was generated and what the consumer saw and submitted within Snapchat.

Step-by-Step Instructions

Publishers

See the instructions in Snapchat Lead Gen integration

Certificate Viewers

1. Receive a lead from Snapchat Native Lead Ads with a TrustedForm certificate URL.
2. Retain the certificate (this process is the same for all types of certificates)
3. View the TrustedForm certificate.

Expected Result: The retained certificate can be viewed and displays information appropriate for a lead generated through Snapchat.

Validation & Monitoring

• Test the Setup: Confirm that a new lead from the configured Snapchat lead form passes through the LeadConduit flow and includes a TrustedForm certificate URL.
• Certificate Validation: Retain and view the resulting TrustedForm certificate.

Best Practices

• Ask your sellers if they generate leads from Snapchat and review certificates from examples of them.

Troubleshooting

The source PRD does not document specific customer-facing error messages or troubleshooting procedures. It does identify the following limitations and dependencies that can affect the feature:

Frequently Asked Questions (FAQ)

Q: What problem does Snapchat Native Lead Ads Certified solve?
A: Customers using Snapchat Native Lead Ads previously lacked TrustedForm certificate generation for those leads, creating a gap in consent documentation and compliance coverage. The feature extends TrustedForm support to Snapchat so customers can document consent and improve visibility into lead provenance.

Q: Can Snapchat leads generate TrustedForm certificates?
A: Yes. The feature requirements specify generation of TrustedForm certificates from data supplied for leads generated through Snapchat Native Lead Ads.

Q: Does the feature support Retain?
A: Yes. Buyers can retain certificates from Snapchat so they have a record of how the lead was generated. The PRD also specifies that data associated with Retain should be reported to Keen according to the referenced implementation specification.

Q: Does the feature support Verify?
A: Yes. Buyers are intended to be able to use all available Verify features with certificates from Snapchat so they can audit them programmatically.

Q: Does the feature support Insights?
A: Yes. Buyers can query applicable Insights data points so they can build processing logic for certificates from Snapchat.

Q: Does a Snapchat certificate include a session replay?
A: No, but it include the details of the form so you still have evidence of how the lead was generated.

Q: Are there improvements for notifications when a social source disconnects or its authentication changes?
A: Not in this release. Major usability improvements to social-source configuration and maintenance, including notifications about disconnections or authentication changes, are explicitly out of scope.

Q: Is there new pricing for Snapchat certificates?
A: No. The feature is intended to use existing certificate pricing structures.

Glossary

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